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Full-Text Articles in Business
Informing Destination Recommender Systems Design And Evaluation Through Quantitative Research, Ulrike Gretzel, Yeong-Hyeon Hwang, Daniel Fesenmaier
Informing Destination Recommender Systems Design And Evaluation Through Quantitative Research, Ulrike Gretzel, Yeong-Hyeon Hwang, Daniel Fesenmaier
Faculty of Commerce - Papers (Archive)
Purpose - Destination recommender systems need to become truly human-centric in their design and functionality. This requires a profound understanding of human interactions with technology as well as human behavior related to information search and decision-making in the context of travel and tourism. This paper seeks to review relevant theories that can support the development and evaluation of destination recommender systems and to discuss how quantitative research can inform such theory building and testing. Design/methodology/approach - Based on a review of information search and decision-making literatures, a framework for the development of destination recommender systems is proposed and the implications …
Bragging Rights And Destination Marketing: A Tourism Bragging Rights Model, Gregory M. Kerr, Clifford Lewis, Lois Burgess
Bragging Rights And Destination Marketing: A Tourism Bragging Rights Model, Gregory M. Kerr, Clifford Lewis, Lois Burgess
Faculty of Commerce - Papers (Archive)
In a study seeking to understand destination choice, focus group participants consisting of travellers, mentioned the importance of ‘bragging rights’. Additionally, tourism marketers when interviewed about destination choice also referred to bragging rights. An online search of ‘travel’, ‘tourism’ and ‘bragging rights’ revealed thousands of links. Despite this, bragging rights has received limited attention in tourism research. This paper defines bragging rights, discusses its relevance to tourism and proposes a conceptual model suggesting how bragging rights can be managed by destination marketers to enhance destination image and consequently increase visitation.