Business Commons^™

Marketing Measurement Revolution: The C-Oar-Se Method And Why It Must Replace Psychometrics, John R. Rossiter

Faculty of Commerce - Papers (Archive)

Purpose – New measures in marketing are invariably created by using a psychometric approach based on Churchill’s “scale development” procedure. This paper aims to compare and contrast Churchill’s procedure with Rossiter’s content-validity approach to measurement, called C-OAR-SE.
Design/methodology approach – The comparison of the two procedures is by rational argument and forms the theoretical first half of the paper. In the applied second half of the paper, three recent articles from the Journal of Marketing (JM) that introduce new constructs and measures are criticized and corrected from the C-OAR-SE perspective.
Findings – The C-OAR-SE method differs from Churchill’s method by …

Viewing Systems As Services: The Role Of Service Quality, Shahriar Akter, Pradeep Ray, John D'Ambra

Faculty of Commerce - Papers (Archive)

The significant and sustained growth in services worldwide prompts IS researchers to give special attention to service and service concepts as core aspects of the IS field. This study proposes that ‘viewing systems as services’ is critical to extend the focus of technology-business alignment in service science research. The study evaluates the influence of mHealth service quality on satisfaction, perceived value and continuance intentions using an interdisciplinary approach. The conceptual model is rooted in the traditional cognition - affective– conation chain but explicitly identifies system quality, interaction quality and information quality as the core dimensions of mHealth service quality. The …

Three Good Reasons Not To Use Five And Seven Point Likert Items, Sara Dolnicar, Bettina Grun, Friedrich Leisch, John Rossiter

Faculty of Commerce - Papers (Archive)

One of the main sources of knowledge development in tourism has been survey research. Through surveys of tourists, surveys of the tourism industry and surveys of residents living in tourism destinations, our understanding of the positive and negative impact of tourism has increased and we are now better able to understand and respond to tourists’ needs. The underlying measure in survey research is the question respondents are asked. In the physical sciences measures are highly calibrated and objective. For example, a thermometer – if not faulty – will show the true temperature of a location at any given time. A …

Voluntary Relocation - An Exploration Of Australian Attitudes In The Context Of Drought, Recycled And Desalinated Water, Anna Hurlimann, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

Throughout history settlements have been abandoned due to lack of water. Such a fate is of concern to public officials in settlements facing water scarcity – a condition which is anticipated to increase due to the impacts of climate change, and other factors including increasing per capita water use, and population growth. Key questions surround how to best adapt to these circumstances. A strategy little explored is relocation. This paper presents results from a qualitative study conducted in eight geographically diverse Australian locations. The willingness of individuals to relocate under three hypothetical water scenarios was investigated: (1) if the water …

The Effect Of Ownership Structure On Leverage Decision: New Evidence From Chinese Listed Firms, Qigui Liu, Gary Tian, Xiaoming Wang

Faculty of Commerce - Papers (Archive)

This paper examines the effect of state control and ownership structure on the leverage decision of firms listed in the Chinese stock market. Our results show that state-owned enterprises (SOEs) have higher leverage ratios than non-SOEs, and SOEs in regions with a poorer institutional environment have higher leverage ratios than SOEs in better regions. We also show that the largest shareholding (the percentage of shares held by the largest shareholder) in the SOEs has a negative relationship with the leverage ratio, while the largest shareholding in non-SOEs has a non-linear relationship with the short-term and long-term debt ratios. Finally, this …

Does Water Context Influence Behaviour And Attitudes To Water Conservation?, M Gilbertson, A Hurlimann, S Dolnicar

Faculty of Commerce - Papers (Archive)

Many rural and urban areas around the world are facing challenges to the supply of water. A key method of addressing water shortage is water conservation. The success of conservation measures depends on public support and behaviour change. While it is known that the public is generally supportive of water conservation measures, little is known about the dependence of water conservation attitudes and behaviour on geographical location and the water situation at specific locations. The present study investigates whether individual attitudes to water conservation, and reported participation in water conservation behaviours, differ between two Australian locations that vary significantly in …

The Role Of The Government In Financial Sector Development, Arusha Cooray

Faculty of Commerce - Papers (Archive)

This study examines the impact of two dimensions of the government, namely, size and quality, on two dimensions of the financial sector, size and efficiency, in a cross section of 71 economies. The study finds that increased quality of the government as measured by governance and legal origin positively influences both financial sector size and efficiency. The size of the government proxied by government expenditure and the government ownership of banks has a negative effect on financial sector efficiency, and a positive impact on financial sector size, particularly in the low income economies.

Centrelink Prosecutions At The Employment/Benefit Nexus: A Case Study Of Wollongong, Freda Hui, Lee Moerman, Kathy Rudkin

Faculty of Commerce - Papers (Archive)

This report examines financial and social issues pertaining to Centrelink prosecutions for overpayments of unemployment‐related social security benefits. Specifically, it examines the circumstances of prosecutions of those returning to work, and those in precarious casual employment. A sample of overpayment prosecutions in the Wollongong area of New South Wales from July 2008 to June 2010 is profiled and analysed.

Informal Flexibility? Issues For Accountants Working Part-Time In Small Firms, Mary Barrett, Glenda Strachan

Faculty of Commerce - Papers (Archive)

Formally sanctioned flexible working conditions are now common in Australian workplaces. While large organisations have policies for part-time work, career breaks, and leave options, research indicates employees may still suffer employment disadvantage if they use them (French and Sheridan 2010; Lyonette and Crompton 2008). This paper examines this issue for a lesser known population: professional and managerial employees in small accounting firms (<50 employees), particularly those working fewer than 35 hours per week and those who took career breaks. Results are drawn from a survey of all CPA Australia members working in small firms.

Unsurprisingly, given that women undertake more family and household work (ABS 2009; Burgess and Strachan 2005), more women than men worked part-time, and women had taken longer career breaks. Arrangements for part-time work and other flexible options …

Political Connection And Managerial Entrenchment: Evidence From Ceo Turnovers In China, Jerry Cao, Xiaofei Pan, Meijun Qian, Gary G. Tian

Faculty of Commerce - Papers (Archive)

Firms seek political connection by hiring politicians and ex-bureaucrats as top executives in China, especially in privately controlled firms. One unintended consequence of establishing political connection is management entrenchment. Political connected CEOs have smaller equity holding than CEOs without political background. Political connection significantly lowers the CEO turnover probability and turnover-performance sensitivity. Firm performance improves after political connected CEOs are replaced, particularly if replaced by new ones not politically connected. Overall, our findings suggest that political connection in association with management entrenchment destroys shareholder value, harms firm performance, and exacerbates corporate governance in emerging economies.

Topicmodels: An R Package For Fitting Topic Models, Bettina Grun, Kurt Hornik

Faculty of Commerce - Papers (Archive)

Topic models allow the probabilistic modeling of term frequency occurrences in documents. The fitted model can be used to estimate the similarity between documents as well as between a set of specified keywords using an additional layer of latent variables which are referred to as topics. The R package topicmodels provides basic infrastructure for fitting topic models based on data structures from the text mining package tm. The package includes interfaces to two algorithms for fitting topic models: the variational expectation-maximization algorithm provided by David M. Blei and co-authors and an algorithm using Gibbs sampling by Xuan-Hieu Phan and co-authors.

Implementing A Sustainability Balanced Scorecard 'Dashboard' Approach To Assess Organisational Legitimacy, Tairan (Kevin) Huang, Matthew P. Pepper, Graham D. Bowrey

Faculty of Commerce - Papers (Archive)

Purpose: The purpose of this paper is to identify and determine the contributing factors which influence the contents of a firm‟s sustainability reporting through combined social and environmental accounting and management perspectives.

Design/methodology/approach: This paper analyzes the disclosed sustainability indicators of a major Australian financial institution, Westpac, through the application of the research method content analysis. The theoretical framework will be shaped by the consideration of legitimacy theory and the Balanced Scorecard approach.

Findings: The results indicate that the four perspectives of a traditional Balanced Scorecard are related to the main sources of influential inputs to Westpac‟s …

The Impact Of Corporate Financing Decision On Corporate Performance In The Absence Of Taxes: Panel Data From Kuwait Stock Market, Helen M. Hasan, Mohammad Al Mutairi, Elizabeth A. Risik

Faculty of Commerce - Papers (Archive)

This study examines the relationship between financing decisions such as capital structure, capital budgeting techniques and dividend policy along with the firm’s attributes. We examined the impact of industrial sectors and financial performance using the panel data of 80 listed companies in Kuwait. The results of this study suggest that, contrary to the Trade-off Theory of capital structure, there is a negative association between the level of debt and financial performance. This can be attributed to the high cost of borrowing and the underdeveloped nature of the debt market in Kuwait. Given the unique tax environment in Kuwait, using debt …

Civil War, Stock Return, And Intellectual Capital Disclosure In Sri Lanka, Indra Abeysekera

Faculty of Commerce - Papers (Archive)

This study examines the effect of current-period intellectual capital disclosure on earnings and current annual stock return during a civil-war period. Using the top 30 firms by market capitalization listed on Colombo Stock Exchange over six years (from 1998 to 2003), this study finds that firms do not include the current-period intellectual capital disclosure in the current stock return, and the increase in the current-period intellectual capital disclosure activity has no influence on earnings included in the current stock return. Future accounting-based earnings, if stated in the current period, by contrast are included in the current stock return. The findings …

Trust In Business Collaboration, Yu Zhang

Faculty of Commerce - Papers (Archive)

Purpose - Trust is vital for business collaboration. However, few empirical studies have assessed trust because it is hard to be measured and is influenced by too many factors. The purpose of this research is to find the factors that influence firm level trust in Australia and China.

Methodology - This paper used quantitative research method to examine the key determinants of trust in Australian and Chinese business collaborations. Qualitative face-to-face interviews are also conducted in Australia and China to examine the results and provide complimentary support for the quantitative research results.

Findings - Trust is influenced by different factors …

Personality And Motivation Matter In Touring Holidays: A Preliminary Investigation Into Heterogeneity Among Touring Travelers, John Gountas, Sara Dolnicar, Sandra Gountas

Faculty of Commerce - Papers (Archive)

Touring travelers represent a significant market in Australia and are expected to play an even larger role in the future. Yet, to date, they are viewed and treated like one large homogeneous market. The aim of the present study was to question this assumption and investigate whether distinct segments exist among touring travelers. Results, based on an empirical study of 430 Australian travelers, indicate that at least two distinct segments can be constructed which differ in travel motivations, sociodemographics, and personality characteristics. These findings can be used to segment and harvest the market of tourist travelers through the development of …

Trends In Emissions Across The States Of Australia 1998-99 To 2007-08: A Shift-Share Analysis, Kankesu Jayanthakumaran, Ying Liu

Faculty of Commerce - Papers (Archive)

This paper reviews structural changes in emissions of sulphur dioxide (SO2), nitrogen oxide (NOx), carbon monoxide (CO) and particulate matter (PM) in eight Australian states and territories over the period 1998 to 1999 to 2007 to 2008. A shift-share analysis decomposes the changes of an emission between these two periods into parts ( a national-share component, an industry-mix component and a state-shift component) in order to account for the ecological competitiveness of the states and territories. The results suggest that the changes in state emissions have been substantial, and tend to reflect national, industry and regional policy changes.

Value Creation In Social Marketing For The Continued Use Of Wellness Services, Nadia Zainuddin

Faculty of Commerce - Papers (Archive)

In social marketing, in order to incentivise individuals into performing desired social behaviours, a value proposition is required (Dann, 2008; Kotler and Lee, 2008) as consumers often act out of self-interest (Rothschild, 1999). Value propositions offer relevant and timely incentives to encourage individuals to not only voluntarily perform these behaviours, but maintain these behaviours long-term. Much of the current research in value is focussed on a goods-oriented commercial marketing context, using an economic approach, which has resulted in a lack of investigation of value in a social marketing context from an experiential perspective (Holbrook, 1994), which this paper seeks to …

Quick, Simple And Reliable: Forced Binary Survey Questions, Sara Dolnicar, Bettina Grün, Friedrich Leisch

Faculty of Commerce - Papers (Archive)

Consumers are increasingly saturated by market research which leads to decreasing response rates and an increased danger of response bias. Market researchers thus face the challenge of recruiting respondents, increasing response rates and reducing respondent fatigue by making questionnaires as short and pleasant as possible. One way of achieving this is to replace traditionally used ordinal multi-category answer formats (such as Likert scales) with forced binary scales. This proposition is only attractive if it indeed shortens the survey time while not compromising the quality of managerial insights from the data.

This study investigates these conditions. Results from a repeat-measurement design …

Self-Congruity And Volunteering : A Multi-Organisation Comparison, Melanie Randle, Sara Dolnicar

Faculty of Commerce - Papers (Archive)

1. Purpose: To examine: (1) if individuals who prefer different volunteering organisations have different self-concepts; (2) if individuals perceive their preferred volunteering organisation as more similar to their self-concept than other volunteering organisations; and (3) if self-congruity theory correctly predicts consumer (volunteer) behaviour differences across organisations and organisational missions.
2. Design/methodology/approach: We collected data on people’s preferred volunteering organisation, their self-concept and their perceived image from eight volunteering organisations using an online self-completion survey. We then used chi-square tests and paired-sample t-tests to identify significant differences between groups.
3. Findings: Individuals who prefer different volunteering organisations differ significantly in their self-concept. For the …

Cross-Sector Research Collaboration In Australia: The Cooperative Research Centres Program At The Crossroads, Tim Turpin, Samuel Garrett-Jones, Richard Woolley

Faculty of Commerce - Papers (Archive)

In this article we trace changes in the institutional and social dynamics that have steered cross-sector R&D collaboration in Australia. Public policy provided the initial push toward cross-sector collaboration. The Cooperative Research Centres (CRC) Program is Australia's most longstanding national arrangement for industry-university-government research collaboration. Over the past two decades the program has grown to become the dominant model for cross-sector R&D cooperation in the country. Because of the size of the program in the Australian innovation system it has also become a major focus for debate about science policy. Universities have now institutionalised this imperative in all sorts of …

Disproportional Ownership Structure And Pay–Performance Relationship: Evidence From China's Listed Firms, Jerry Cao, Xiaofei Pan, Gary Tian

Faculty of Commerce - Papers (Archive)

This paper examines the impact of ownership structure on executive compensation in China's listed firms. We find that the cash flow rights of ultimate controlling shareholders have a positive effect on the pay–performance relationship, while a divergence between control rights and cash flow rights has a significantly negative effect on the pay–performance relationship. We divide our sample based on ultimate controlling shareholders' type into state owned enterprises (SOE), state assets management bureaus (SAMB), and privately controlled firms. We find that in SOE controlled firms cash flow rights have a significant impact on accounting based pay–performance relationship. In privately controlled firms, …

Self-Congruity Theory: To What Extent Does It Hold In Tourism?, P. Boksberger, Sara Dolnicar, Christian Laesser, Melanie J. Randle

Faculty of Commerce - Papers (Archive)

This paper investigates: (1) if, and to what extent, self-congruity theory is applicable in tourism, (2) to what extent travel and person characteristics explain the degree of self-congruity, and (3) how the operationalization of self-congruity affects the conclusions about whether self-congruity holds in tourism. Results derived from a large-scale study of Swiss travellers indicate that conclusions depend heavily on how self-congruity is measured. Using a relatively strict measure, more than half the trips under study can be classified as self-congruent. However, travel and socio-demographic characteristics are very limited in their ability to explain when self-congruity occurs.

Analysing Texts Used To Contribute To The Discharge Of Public Sector Financial Accountability, Graham D. Bowrey, Ciorstan J. Smark

Faculty of Commerce - Papers (Archive)

Purpose – This paper reviews and analyses the discourse recorded in the Hansard of the Australian Federal Parliament’s Senate Legislation Committees to determine if this parliamentary accountability process contributes to the (re)production of dominance and inequality in the public sector. Design/methodology/approach – This research is based on a relatively new approach termed critical investigative inquiry which, in this paper, is based on critical discourse analysis informed and supported by rudimentary content analysis and thematic analysis. Practical implications – This paper provides insights into the use of Senate Legislative Committees as an avenue for elites to exert dominance over those who …

Predicting Online Travel Purchases: The Case Of Switzerland, Christian Laesser, Anita Zehrer

Faculty of Commerce - Papers (Archive)

This paper examines why and under what conditions prospective travellers complete their bookings through online services compared to other methods. The study is based on a representative survey within 1,898 Swiss households, recording their travel behaviour during the entire year 2007. The results show that the likelihood of booking online increases if someone is drawn to a website to gather information in the first place and if the product sold through the website is transparent and well-understood (either 'per se' or because the customer is familiar with the product) or if any other booking-related communication would impose a financial charge …

Modeling The Effects Of Quality In A Transformative Health Service, Shahriar Akter, Umme Hani

Faculty of Commerce - Papers (Archive)

Understanding the effects of service quality on economic (i.e., continuance intentions) and social (i.e., quality of life) outcomes is critical to extend the focus of transformative service research. This study specifies mHealth as a transformative service and models the impact of its overall quality on satisfaction, continuance intentions and quality of life. Based on cognition - affective - conation chain, the conceptual model explicitly identifies convenience, confidence, cooperation, care and concern as the primary dimensions of mHealth service quality. The study validates the higher-order quality model and its association with subsequent latent variables using PLS path modeling. The findings confirm …

Professionalism And Social Networking: Can Patients, Physicians, Nurses, And Supervisors All Be `Friends'?, Joy V. Peluchette, Katherine Karl, Alberto Coustasse, Phil Rutsohn, Dennis Emmett

Faculty of Commerce - Papers (Archive)

This study examines the use of Facebook by certified nurse anesthetist students. Our results showed that, contrary to expectations, most were neutral about faculty, physicians, and supervisors viewing their Facebook profiles but expressed concerns about patients seeing such information. Many (30%) of our respondents had observed unprofessional content posted on the social network sites of their classmates including: intoxication or substance abuse, profanity, sexually suggestive photos or comments, and negative work-related comments. A vast majority indicated they would accept a ‘friend’ request from their supervisor and a physician but not a patient. Surprisingly, about 40% had initiated a ‘friend’ request …

The Iron Cage Of The Profession: A Critique On Closure In The Australian Accounting Profession, Ronald W. Perrin, Gregory K. Laing

Faculty of Commerce - Papers (Archive)

This paper seeks to contribute to the literature on the process of closure that occurs within the constructs of professions. The discussion in this paper focuses on the professional accounting bodies in Australia and how they have devolved a form of bureaucratic control over the education process through the credentialing of membership and accreditation of accounting degrees. Weber's theory of bureaucracy in conjunction with Closure theory provide the framework upon which this critique is drawn. Implicit in the regulatory role of the accounting bodies is the justification of the practice of accounting and the status of the members of the …

Venture Capital And Executive Incentives In China, Jerry Cao, Qigui Liu, Gary G. Tian

Faculty of Commerce - Papers (Archive)

This paper examines the effect that venture capital (VC) has on the pay-performancerelationship in listed Chinese firms. We find that VC has a significantly positive effect onCEO compensation and the pay-performance relationship, such effect particularly stronger infirms needing more managerial efforts and discretions (higher growth opportunity or higherlevels of capital expenditure). In addition, we show that VC-backed firms with moremanagerial discretions are more likely to use stock options. The evidence suggests thatventure capital investors use more sensitive compensation contract for top executives inChinese when the need for managerial discretion is greater. Such compensation schemes byVCs enhance firm performance subsequently.

Supply Chain Integration And Pathways Of Least Resistance, Tillmann Boehme, Paul Childerhouse, Eric Deakins, Denis Towill

Faculty of Commerce - Papers (Archive)

Exploratory, site-centred research used a systems theory lens to investigate real-world pathways to supply chainintegration. The longitudinal studies involved four New Zealand-based case companies and utilised a rigorous, multimethodsupply chain integration benchmarking procedure. Findings indicate that, regardless of best practicerecommendations, supply chain managers adopt the integration pathway favoured by senior management in order tosecure the level of authority they need for often cross-functional projects. Similarly when seeking to improve externalrelationships, integration pathways that would have the company negotiating from a position of strength are favoured,even though more effective negotiation strategies may be possible. In short, supply chain managers appear to …