Business Commons^™

Enhancing Occupational Health And Safety In Young Workers: The Role Of Social Marketing, Anne M. Lavack, Sherry Magnuson, Sameer Deshpande, Debra Z. Basil, Michael D. Basil, James H. Mintz

Faculty of Commerce - Papers (Archive)

• Young workers (age 15-24) suffer work-related injury at a much higher rate than older workers, yet research on the role and effectiveness of social marketing to influence and improve workplace safety is limited.
• A review of the relevant literature reveals that significant gaps exist in terms of effectively using social marketing to reduce young worker injury rates.
• A comprehensive, multi-faceted social marketing approach is required to address young worker safety.
• Directing more attention toward the practice of social marketing can enhance the effectiveness of campaigns to reduce workplace injurie.

Simulating Information Exchanges In Order To Investigate The Utility Of Public Health Websites, Kholoud Alkayid, Helen M. Hasan, Joseph A. Meloche

Faculty of Commerce - Papers (Archive)

This paper explores the nature of communication and information flows in critical medicalenvironments to inform the design of public website support. Results are presented of a study ofcommunication in Intensive Care Units (ICU), where data was collected from the website owners,public users of the site and ICU clinicians who traditionally find communication with families ofpatients difficult. The paper presents the results of this research aimed at understanding the situationand needs of potential website users. The study has provided a greater understanding of howinformation technologies can help to resolve problems that arise with the ad-hoc, face-to-facecommunication that currently occurs in this …

Optimising User Acceptance Of Mandated Mobile Health Systems (Mhs): The Epoc (Electronic Point-Of-Care) Project Experience, Lois Burgess, Joan Cooper, Jason P. Sargent

Faculty of Commerce - Papers (Archive)

From a clinical perspective, the use of mobile technologies such as Personal Digital Assistants (PDAs) within hospital environments is not new. A paradigm shift however, is underway towards the acceptance and utility of such systems within community-based healthcare environments. Notwithstanding, introducing new technologies and associated work practices has intrinsic risks which must be addressed. In situations where end-users of a system are traditionally averse to technology through entrenched paper-based work practices (for example, community health workers), the process of managing change bears considerable determination in system implementation success. The authors propose a novel approach to end user acceptance within the …