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Global Pipelines: Profiling Successful Sme Exporters Within The Australian Wine Industry, D. K. Aylward
Global Pipelines: Profiling Successful Sme Exporters Within The Australian Wine Industry, D. K. Aylward
Faculty of Commerce - Papers (Archive)
Increasingly, entire industry sectors and individual firms are re-orienting their business strategies to align with the demands of rapid globalization. Sustainable export mechanisms are becoming an integral component of these strategies. Small, medium and large firms are focusing more than ever on marketing goals, branding, distribution channels and production quality in order to address the growing opportunities and challenges of this globalization. An industry in which firms are responding effectively to these opportunities and challenges is the Australian wine industry. In terms of export growth, intensity, diversity and sustainability, this industry is increasingly seen as a template for others. Using …
The Road To Innovation: Experiences In The Australian Wine Industry, D. K. Aylward
The Road To Innovation: Experiences In The Australian Wine Industry, D. K. Aylward
Faculty of Commerce - Papers (Archive)
No abstract provided.
Sme Innovation Within The Australian Wine Industry: A Cluster Analysis, David Aylward, John Glynn
Sme Innovation Within The Australian Wine Industry: A Cluster Analysis, David Aylward, John Glynn
Faculty of Commerce - Papers (Archive)
This paper assesses core innovation activity among SMEs within different levels of cluster development. The aim of the paper, using empirical data from the Australian wine industry, is to demonstrate that innovation levels and activity intensify as an industry cluster develops. By dividing wine clusters into ‘innovative’ (highly developed) and ‘organised’ (less developed) models, the paper uses selected core indicators of innovation activity to explore levels of integration within each model. This integration is examined in the context of Porter’s theory of ‘competitive advantage’, with implications for SMEs in particular, and lessons for industry clusters in general.