Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
The Use Of The Internet In The Personal Sales Function For Building Materials B2b Firms: Adding Value With Technology, Robert G. Grant
The Use Of The Internet In The Personal Sales Function For Building Materials B2b Firms: Adding Value With Technology, Robert G. Grant
Faculty of Commerce - Papers (Archive)
This paper seeks to explore the potential of the internet for adding value to members of a highly standardised and largely commodity priced industry. The focus is on the largely interpersonal area of personal sales to give an understanding of the need to look at processes underlying functions to get an appropriate evaluation of the potential benefits derived from the use of such technology. Beyond this, the paper deals with the analysis required to evaluate the potential impact of the adoption of technology based systems by such organisations to illustrate the complexity involved in such adoption. There are conclusions which …
An Exploratory Study Of Internationalization Strategies Of Malaysian And Taiwanese Firms, Ah Ba Sim, J Rajendran Pandian
An Exploratory Study Of Internationalization Strategies Of Malaysian And Taiwanese Firms, Ah Ba Sim, J Rajendran Pandian
Faculty of Commerce - Papers (Archive)
There is as yet limited empirical research on the internationalization processes, strategies and operations of Asian MNEs from countries at different levels of development. Drawing on primary data from matched case studies of emergin Taiwanese and Malaysian MNEs in the textiile and electronics industries, this paper examines and analyses their internationalization characteristics and strategies within the IDP perspective. The findings indicate that the emerging Taiwanese and Malaysian MNEs, while exhibiting characteristics such as that described in extant theories also suggest some differences. The empirical findings, limitations and areas fro further research are discussed.