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Full-Text Articles in Business
Tourist Segment Compatibility, Katie Lazarevski, Sara Dolnicar
Tourist Segment Compatibility, Katie Lazarevski, Sara Dolnicar
Faculty of Commerce - Papers (Archive)
Although market segmentation is used extensively by tourism researchers and industry, the problem of possible incompatibility of multiple segments has been widely ignored. Segment incompatibility limits the freedom of selecting a subset of attractive market segments to target thus representing a crucial consideration for the successful implementation of a market segmentation strategy. This study (1) discusses the problem of segment compatibility, (2) defines segment (in)compatibility, and (3) reports on factors which cause tourist (in)compatibility. Results indicated main factors are disrespect to environment, noisy people, attitude, meeting people, social atmosphere, information and advice. Practical implications for destination management are described.
Mission Or Money? Competitive Challenges Facing Public Sector Nonprofit Organisations In An Institutionalised Environment., Sara Dolnicar, H. J. Irvine, K. Lazarevski
Mission Or Money? Competitive Challenges Facing Public Sector Nonprofit Organisations In An Institutionalised Environment., Sara Dolnicar, H. J. Irvine, K. Lazarevski
Faculty of Commerce - Papers (Archive)
This paper exposes the impact of competitive grant funding on public sector nonprofit volunteer organisations, using institutional theory to explain developments within this sector. A conceptual model is developed from which five propositions are derived. Bushcare units, in experiencing institutional pressures, respond in ways that affect their culture, structure and routines, resulting in the possibility that their mission will be compromised. In the process of targeting competitive grants, preparing grant applications, managing increased reporting requirements and recruiting volunteers, Bushcare units should apply a mission “filter” to ensure their mission is not compromised in the pursuit of money. Bushcare New South …
Segmenting Tourists Based On Satisfaction And Satisfaction Patterns, Sara Dolnicar, H. Le
Segmenting Tourists Based On Satisfaction And Satisfaction Patterns, Sara Dolnicar, H. Le
Faculty of Commerce - Papers (Archive)
Market segmentation has a long history in empirical tourism research. So does satisfaction research. Yet, little work has been done at the cross-roads of these two areas. This chapter makes a step towards filling this gap by (1) reviewing prior work in data-driven market segmentation with a specific focus on satisfaction, (2) analysing managerial recommendations resulting from these studies, and (3) providing empirical examples of how commonsense and data-driven segmentation studies could be conducted using satisfaction as discriminating criterion between tourists.
Are Green Tourists A Managerially Useful Target Segment?, Sara Dolnicar, K. Matus
Are Green Tourists A Managerially Useful Target Segment?, Sara Dolnicar, K. Matus
Faculty of Commerce - Papers (Archive)
Environmental sustainability in tourism has received significant attention among destination managers and researchers alike. Yet the range of measures proposed to reduce the environmental footprint of tourists at a destination remains limited to measures taken at the destination, as opposed to marketing measures which aim to attract truly green tourists. The potential of using green tourist as a market segment, however, has not been established to date.
We review published profiles of green tourists and assess the managerial usefulness of this segment using theoretical criteria of segment attractiveness. Results indicate that much is known about the distinctive characteristics of green …