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Full-Text Articles in Business

Envisioning Communication From The Edge, David Mckie, Judy M. Motion, Debashish Munshi Jan 2004

Envisioning Communication From The Edge, David Mckie, Judy M. Motion, Debashish Munshi

Faculty of Business - Papers (Archive)

In mapping movements on the edge, we explore how scholars redefine the boundaries of what constitutes research and practice. In The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits, a book that already promises to be one of the seminal business books of the 21 st century, C. K. Prahalad (2004) recounts his difficulties in finding a journal to publish the research that informed his book. Thanks to his earlier success with a prizewinning bestseller on more conventional business strategy, Competing for the Future (Hamel & Prahalad, 1994), Prahalad went on to find a book publisher despite …


Flexmix: A General Framework For Finite Mixture Models And Latent Glass Regression In R, Friedrich Leisch Jan 2004

Flexmix: A General Framework For Finite Mixture Models And Latent Glass Regression In R, Friedrich Leisch

Faculty of Business - Papers (Archive)

FlexMix implements a general framework for fitting discrete mixtures of regression models in the R statistical computing environment: three variants of the EM algorithm can be used for parameter estimation, regressors and responses may be multivariate with arbitrary dimension, data may be grouped, e.g., to account for multiple observations per individual, the usual formula interface of the S language is used for convenient model specification, and a modular concept of driver functions allows to interface many different types of regression models. Existing drivers implement mixtures of standard linear models, generalized linear models and model-based clustering. FlexMix provides the E-step and …


Review: The Sustainable Company, Jane Andrew Jan 2003

Review: The Sustainable Company, Jane Andrew

Faculty of Business - Papers (Archive)

Book review of: Chris Laszlo. The Sustainable Company: How to Create Value Through Social and Environmental Performance. Washington DC: Island Press, 2003. 215 pp. ISBN 1-55963-836-2. US$26.00. Recycled, acid free paper.


Information Systems Development As A Research Method, Helen Hasan Jan 2003

Information Systems Development As A Research Method, Helen Hasan

Faculty of Business - Papers (Archive)

This paper takes the stance that some cases of information systems development can be considered knowledge creating activities, and, in those cases, information systems development can be a legitimate research method. In these cases not only is knowledge created about the development process itself but also a deeper understanding emerges about the organisational problem that the system is designed to solve. The paper begins with a brief overview of research in the design sciences and a comparison of research methods that are concerned with the design, and use, of information systems. This is followed by an assessment of the way …


Improving The Efficiency Of Sporting Venues Through Capacity Management - The Case Of The Sydney (Australia) Cricket Ground Trust, Paul Preda, Ted Watts Jan 2003

Improving The Efficiency Of Sporting Venues Through Capacity Management - The Case Of The Sydney (Australia) Cricket Ground Trust, Paul Preda, Ted Watts

Faculty of Business - Papers (Archive)

Capacity management seeks to improve organizational effectiveness through improved operational efficiency and reduced congestion. The article contends that there are major similarities between manufacturing organizations and sporting venues with respect to issues of capacity management. This article reports the findings of two capacity management studies undertaken at a major sporting venue in Sydney, Australia, and relates the findings to capacity management theory articulated in current capacity literature and exhibited in existing management practice. It is proposed that by understanding the well-developed techniques presented in the production capacity literature, venue managers may be able to identify pockets of idle capacity and …


How To Construct A Test Of Scientific Knowledge In Consumer Behavior, John Rossiter Jan 2003

How To Construct A Test Of Scientific Knowledge In Consumer Behavior, John Rossiter

Faculty of Business - Papers (Archive)

Scientific knowledge in consumer behavior is defined as consisting of consumer behavior structural frameworks or models (microtheories) and well‐supported empirical generalizations in various areas of consumer behavior (microfindings). This re‐inquiry first examines a pioneering attempt to develop a test of scientific knowledge in consumer behavior, the Armstrong Test. The problems with that test are instructive in revealing threats to validity in test construction and analysis. Second, detailed steps are proposed for constructing a comprehensive, valid test of scientific knowledge in consumer behavior. Such a test should be useful for assessing the consumer behavior knowledge held by business educators, consultants, managers, …


The C-Oar-Se Procedure For Scale Development In Marketing, John R. Rossiter Jan 2002

The C-Oar-Se Procedure For Scale Development In Marketing, John R. Rossiter

Faculty of Business - Papers (Archive)

Construct definition, Object classification, Attribute classification, Rater identification, Scale formation, and Enumeration and reporting (C-OAR-SE) is proposed as a new procedure for the development of scales to measure marketing constructs. COAR- SE is based on content validity, established by expert agreement after pre-interviews with target raters. In C-OAR-SE, constructs are defined in terms of Object, Attribute, and Rater Entity. The Object classification and Attribute classification steps in C-OAR-SE produce a framework (six types of scales) indicating when to use single-item vs. multiple-item scales and, for multiple-item scales, when to use an index of essential items rather than selecting unidimensional items …


Social Semiotic Contributions To The Systemic Semiotic Workpractice Framework, Rodney Clarke Jan 2001

Social Semiotic Contributions To The Systemic Semiotic Workpractice Framework, Rodney Clarke

Faculty of Business - Papers (Archive)

The workpractices associated with the use of an information system can be described using semiotic theories in terms of patterns of human communication. A model of workpractices has been created called the systemic semiotic workpractice framework that employs two compatible but distinct semiotic theories in order to explain the complexity of information systems use in organisational contexts. One of these theories called social semiotics can be used to describe atypical workpractice realisations, where a user renegotiates one or more canonical sequences of activities typically associated with a specific system feature. In doing so the user may alter the staging of …


The Truth Games Of Public Relations Politics, Judy M. Motion, Shirley Leitch Jan 2000

The Truth Games Of Public Relations Politics, Judy M. Motion, Shirley Leitch

Faculty of Business - Papers (Archive)

This article employs thematic analysis to examine the relationships between public relations practitioners, their women politician clients, and the media they seek to influence in order to create and popularise particular truths. The six key themes considered within this article are truth, news values, coterie communication, gatekeepers, media training, and informalization. The article draws upon interviews conducted with women elected to New Zealand's national Parliament in 1994 and women who held mayoral office in 1996. It also draws upon interviews with the public relations practitioners who undertook media relations work for these women politicians.


Australia's External Debt: Is It A Symptom Or A Cause Of Economic Slowdown?, Khorshed Chowdhury Jan 2000

Australia's External Debt: Is It A Symptom Or A Cause Of Economic Slowdown?, Khorshed Chowdhury

Faculty of Business - Papers (Archive)

Amidst the debate surrounding the 'debt problem' in Australia, the key analytical issue of whether external debt is a symptom or a cause of economic slowdown has been ignored. Sachs (1990) and Kenen (1990) argued that the external 'debt overhang' is a primary cause of economic slowdown and acts as an obstacle to economic growth. The second view is by Bulow and Rogoff (1990) who argue that the external debts are a symptom of poor economic management and performance rather than a primary cause of stifled economic growth. The statistical tests of causal relationships between the GDP growth rate and …


From Logo-Centrism To Corporate Branding?: The (R)Evolution In Organisational Identity, Shirley Leitch Jan 1999

From Logo-Centrism To Corporate Branding?: The (R)Evolution In Organisational Identity, Shirley Leitch

Faculty of Business - Papers (Archive)

When the archaeologists of the next millennium dig down into the landfills of the past 100 yeors, in between the mountains of perfectly preserved disposable diapers and other detritus of our instant civilisation, they will find mounds of unused business cards, envelopes, and letter- heads. These costly rejects of corporate revamps litter the last decade of the millennium as the fall-out of countless restructuring exercises. It is not surprising that cynicism about the point of 011 this frenetic activity is widespread. Consultants grow fatter as corporations get leaner and meaner (but with mare up-market typefaces). In this paper, I explore …


Public Relations On The Edge Of Puzzlement: A Defence Of Scholarly Research, Shirley Leitch, Judy M. Motion Jan 1998

Public Relations On The Edge Of Puzzlement: A Defence Of Scholarly Research, Shirley Leitch, Judy M. Motion

Faculty of Business - Papers (Archive)

In this article we offer a defence of the scholarly research contained in the special edition of the Australian Journal of Communication on public relations. In particular, we respond to the critique of the special edition offered by Steiner.


Asians: The New Metics Of Australia, Lissa Cheng, George Michel Ezzie Mickhail Jan 1998

Asians: The New Metics Of Australia, Lissa Cheng, George Michel Ezzie Mickhail

Faculty of Business - Papers (Archive)

The Asian immigration debate has become one of the most contentious topics of debate in Australia. Little about the debate is new and most of the arguments, both in favour and against, begin with demographic considerations, then move on to the economic consequences of immigration and the social and cultural ramifications. Delving deeper into the debate, one will realize that there is an underlying assumption of the economic theory of laissez-faire, which is the driving force of the debate. The new realities of global electronic commerce with laissez-faire economic theory have been transposed onto Australia's immigration policy. The government …


Export Processing Zones In Sri Lanka: A Cost - Benefit Appraisal, Kankesu Jayanthakumaran, John Weiss Jan 1997

Export Processing Zones In Sri Lanka: A Cost - Benefit Appraisal, Kankesu Jayanthakumaran, John Weiss

Faculty of Business - Papers (Archive)

Like many countries, Sri Lanka has used Export Processing Zones as a means of promoting manufactured exports. This article uses a cost-benefit approach to estimate the returns to the national economy from the main zones. Overall, the zones are found to be economically efficient with an economic rate of return of 23 per cent. The zones are dominated by textile and clothing firms, however, and returns in other sectors are considerably lower. Unlike zones elsewhere, profits to local investors are a significant part of national benefits.


Trade Reform And Industrial Performance: A Survey, Kankesu Jayanthakumaran Jan 1997

Trade Reform And Industrial Performance: A Survey, Kankesu Jayanthakumaran

Faculty of Business - Papers (Archive)

Under structural adjustment programme trade liberalization has been given a prominent role with.the expectation that it would promote exports and productivity. along the. line. of comparative advantages; also it would reduce monopolistic cond.Ittons m the domestic markets and reduce the rice markups. Number of hteratures attempt to test the reform induced p ~ across industr'es. d I . perj_ormance l 't I m eve opmg countries. This paper examines the available t f eratdu re for .t he purpose of ex p lo n·n g some general conclust· ons on this field 0 stu,/' A ~~nk bet~~en tra.de policy and …


The Electoral Reform Campaigns In New Zealand: A Political Communication Case Study, Juliet Roper, Shirley Leitch Jan 1995

The Electoral Reform Campaigns In New Zealand: A Political Communication Case Study, Juliet Roper, Shirley Leitch

Faculty of Business - Papers (Archive)

Communication professionals employed in the public relations and advertising industries play a central role in the democratic process. They research, design, and implement the campaign strategies that attempt to influence voter choices and public policy. In New Zealand, some special legal restrictions are placed on the campaign activities of politicians during election campaigns. But, for corporations and interest groups, the ability to pay is the major controlling factor. It was within the context of this 'free market' of ideas that New Zealand held a referendum to decide whether or not to adopt a new electoral system. In spite of a …