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Faculty of Business - Papers (Archive)

Study

2012

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Full-Text Articles in Business

Survive Or Die? An Empirical Study On Chinese St Firms, Yanran-Annie Zhou, Maria H. Kim, Shiguang Ma Jan 2012

Survive Or Die? An Empirical Study On Chinese St Firms, Yanran-Annie Zhou, Maria H. Kim, Shiguang Ma

Faculty of Business - Papers (Archive)

A number of listed firms that are experiencing financial distress have had a Special Treatment (ST) 'cap' imposed on them by the China Securities Regulatory Commission. The ST 'cap' can be removed if the firms survive financial distress by becoming profitable. Alternatively, a ST firm which goes bankrupt is delisted from the market. Using a sample of 441 ST firms tracked from 1998 to 2011, this paper employs Cox's proportional hazards model to predict turnaround probability for a distressed firm to remove the ST 'cap'. The predictor variables incorporate: (1) accounting-driven ratios, (2) market-driven variables, and (3) information on ownership …


Exploring The Role Of Marketing Strategy And New Product Development In Long-Term Success Of Market Acceptance: A Case Study Of A Local Product In Thailand, Pensri Jaroenwanit, Uraiporn Kattiyapornpong Jan 2012

Exploring The Role Of Marketing Strategy And New Product Development In Long-Term Success Of Market Acceptance: A Case Study Of A Local Product In Thailand, Pensri Jaroenwanit, Uraiporn Kattiyapornpong

Faculty of Business - Papers (Archive)

This paper aims to present the exploratory study of the role of marketing strategy and new product development in achieving long-term success of market acceptance in the context of a local product in Thailand. It is part of a large project, only qualitative study is included in this paper. The research methodology comprised documentary research, focus group discussion, and in-depth interview. Participants included local business representatives and customers who live in the regional area and have purchased and consumed the regional products in the last twelve months. The exploratory findings showed the importance of understanding the role of marketing strategy …


Australian Online Public Information Systems: A User-Centred Study Of An Evolving Public Health Website, Helen Hasan, Joseph Meloche, Sumayya Banna Jan 2012

Australian Online Public Information Systems: A User-Centred Study Of An Evolving Public Health Website, Helen Hasan, Joseph Meloche, Sumayya Banna

Faculty of Business - Papers (Archive)

The strategic, transformational nature of many information systems projects is now widely understood. Large-scale implementations of systems are known to require significant management of organisational change in order to be successful. Moreover, projects are rarely executed in isolation - most organisations have a large programme of projects being implemented at any one time. However, project and value management methodologies provide ad hoc definitions of the relationship between a project and its environment. This limits the ability of an organisation to manage the larger dynamics between projects and organisations, over time, and between projects. The contribution of this paper, therefore, is …