Business Commons^™

Understanding Social Media Use As Alienation: A Review And Critique, James Reveley

Faculty of Business - Papers (Archive)

The opportunities social media provide for agential expressions of subjectivity and experiential learning, relative to social media's role in reproducing digital-era capitalism, are the subject of keen debate. There is now a burgeoning academic literature which suggests that social media users are, to a greater or lesser degree, alienated by the activities of mega-corporations like Google and Facebook. Within this literature two broad perspectives are clearly identifiable. The first insists that social media platforms strongly alienate their users. To the extent that critical media scholars who advance this proposition are preoccupied with ideological hegemony, their work emblematises the idealist tendency …

Leading Locally, Competing Globally: Measuring The University Of Wollongong's Contribution To Economic And Social Prosperity, Brad Braithwaite, Guy West, Charles Harvie, Nick Hartgerink

Faculty of Business - Papers (Archive)

In its 2013-2018 Strategic Plan the University of Wollongong (UOW) states its intention of playing a leading role in attracting "vitality and economic growth to Australia and our region". This report provides the first comprehensive assessment of UOW's performance against this goal. It details the findings of a six-month study undertaken by a research team from the Centre for Small Business and Regional Research (CSBRR), which sought to reliably and objectively describe the overall influence of the University of Wollongong (UOW) on economic and social prosperity in Australia, and in particular, its home region. After a brief background on the …

Advertising Corporate Social Responsibility: Results From An Experimental Manipulation Of Key Message Variables, Alan Pomering, Lester W. Johnson, Gary Noble

Faculty of Business - Papers (Archive)

Purpose: The purpose of this paper is to examine how social topic information (STI) and corporate social responsibility commitment (CSRC) substantiate the firm's CSR claims and promote message persuasion.

Design/methodology/approach: A 2x2 between-subjects experimental design was used to examine the impact of STI and CSRC on output variables using an online sample of 176 participants in Australia.

Findings: The study found that manipulation of STI had a statistically significant impact on outcome variables, but that CSRC did not.

Research limitations/implications: The study was limited to Australia and used a fictitious brand in the experiment. Practical implications: For marketing communications and …

Social Innovation Through Spiritual Leadership, Lauren Klaus, Mario Fernando

Faculty of Business - Papers (Archive)

Abstract presented at the 2nd International Conference on Social Responsibility, Ethics, and Sustainable Business Bournemouth, UK, September 5 & 6, 2013.