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The Impact Of Integration Quality On Customer Equity In Data Driven Omnichannel Services Marketing, Tasnim M Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong, Samuel Fosso Wamba
The Impact Of Integration Quality On Customer Equity In Data Driven Omnichannel Services Marketing, Tasnim M Taufique Hossain, Shahriar Akter, Uraiporn Kattiyapornpong, Samuel Fosso Wamba
Faculty of Business - Papers (Archive)
The plethora of digital channels has shifted multichannel services to an omnichannel environment. In the omnichannel context, the borderline of offline, online and digital channels is diminishing as consumers utilize several channels simultaneously to complete any purchases. Additionally, as more channels are introduced, the amount of customer data collected at each touch point is increasing rapidly. However, the urgent need to integrate all information with service attributes within these channels will result in increasing cost and consequently customer dissatisfaction if they are disintegrated. To address this phenomenon, this research focuses towards developing quality dimension for data driven omnichannel services marketing. …
Women In The Boardroom And Their Impact On Default Risk: A Pitch, Searat Ali
Women In The Boardroom And Their Impact On Default Risk: A Pitch, Searat Ali
Faculty of Business - Papers (Archive)
Purpose The purpose of this pitch research letter (PRL) is to apply the pitching template developed by Faff (2015) to an academic project on boardroom gender diversity and default risk. Design/methodology/approach The pitching template helps the pitcher to identify the core elements that form the framework of the research project. The PRL encloses a brief background about the pitcher and pitch, followed by a brief commentary on the pitch and personal reflections of the pitcher on the pitch exercise itself. Findings One of the best aspects of the pitching template is that it forced the researchers to think each item …