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Faculty of Business - Papers (Archive)

2011

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Air Travellers Can't Get No Satisfaction - But It Doesn't Make Them Less Loyal, Sara Dolnicar Jan 2011

Air Travellers Can't Get No Satisfaction - But It Doesn't Make Them Less Loyal, Sara Dolnicar

Faculty of Business - Papers (Archive)

Is it the comfort of the seats, the high standard of the food or the friendliness of the cabin crew that has us using the same airline time after time?