Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Business
The Equivalence Of Internet Versus Paper-Based Surveys In It/Is Adoption Research In Collectivistic Cultures: The Impact Of Satisficing, Jiaming Fang, Chao Wen, Victor Prybutok
The Equivalence Of Internet Versus Paper-Based Surveys In It/Is Adoption Research In Collectivistic Cultures: The Impact Of Satisficing, Jiaming Fang, Chao Wen, Victor Prybutok
Faculty Research & Creative Activity
An increasing proportion of information technology (IT)/information system adoption research collects data using online surveys. However, a paucity of research assesses the equivalence of paper-based versus Internet-based surveys in collectivistic cultures. Furthermore, no theoretical or empirical research investigates how cultural differences between collectivistic and individualistic cultures influence the measurement equivalence (ME) of these survey modes. To explore these issues, online and paper-based surveys with comparable samples were carried out in both an individualistic (the USA) and a collectivistic culture (China). Confirmatory factor analysis was conducted to examine the ME across both survey modes in these different cultures. Results indicate that …
The Equivalence Of Internet Versus Paper-Based Surveys In It/Is Adoption Research In Collectivistic Cultures: The Impact Of Satisficing, Jiaming Fang, Chao Wen, Victor Prybutok
The Equivalence Of Internet Versus Paper-Based Surveys In It/Is Adoption Research In Collectivistic Cultures: The Impact Of Satisficing, Jiaming Fang, Chao Wen, Victor Prybutok
Faculty Research & Creative Activity
An increasing proportion of information technology (IT)/information system adoption research collects data using online surveys. However, a paucity of research assesses the equivalence of paper-based versus Internet-based surveys in collectivistic cultures. Furthermore, no theoretical or empirical research investigates how cultural differences between collectivistic and individualistic cultures influence the measurement equivalence (ME) of these survey modes. To explore these issues, online and paper-based surveys with comparable samples were carried out in both an individualistic (the USA) and a collectivistic culture (China). Confirmatory factor analysis was conducted to examine the ME across both survey modes in these different cultures. Results indicate that …