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Full-Text Articles in Business
Recliner Sales Potential, Eric J. Todd, Steven H. Bullard
Recliner Sales Potential, Eric J. Todd, Steven H. Bullard
Faculty Publications
Over 19 percent of the 93 million households in the United States plan to purchase at least one recliner within the next 5 years. A recent survey of over 2,000 households also found that many expect to purchase more than one recliner, and combining the estimates yields a potential sales total of 22 million. This compares to an estimated total current ownership of 65 million recliners, and indicates clearly that nationwide the recliner market is very far from being "saturated" in the near future.
Upholstered Household Furniture In The United States: A Survey Of Current Ownership And Purchasing Plans, Steven H. Bullard, Max L. Doolittle
Upholstered Household Furniture In The United States: A Survey Of Current Ownership And Purchasing Plans, Steven H. Bullard, Max L. Doolittle
Faculty Publications
This report presents highlights of the results of a telephone survey of U.S. households concerning their ownership, purchasing plans, and preferences regarding upholstered household furniture. The survey was conducted in October and November 1989, by the Survey Research Unit of the Social Science Research Center of the Mississippi Agricultural and Forestry Experiment Station. The SUl'Vey also included Canadian households, and subsequent reports will present results for Canada as well as statistical analyses of specific results for both countries. The sUl'vey was intended to help identify market potential for various items of upholstered household furniture, and the results are therefore not …