Business Commons^™

Age: The Most Important Factor In Upholstered Furniture Buying Plans, Steven H. Bullard

Faculty Publications

Age is highly related to income. lifestyle and other critical factors in consumer behavior. In a recent survey of over 2.000 U.S. households. age proved to be the most important determinant of up· holstered furniture purchasing plans. Consumers less than 45 years old. for example. are more than three times more likely to plan purchases of upholstered household furniture than those 65 and older.

Is Wood Good?, Steven H. Bullard

Faculty Publications

I n U.S. households there is currently a very strong belief that "wood is good" in upholstered furniture. In a recent surve)' of the upholstered furniture buying plans of over 2.000 U.S. households:

• 88.4 percent of the respondents said the material used in frame construction was important, and ...

• 85.4 percent said they preferred wood over metals. Fiberglas or other frame materials.