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Full-Text Articles in Business
Job Applicants' Information Privacy Protection Responses: Using Socia Media For Candidate Screening, John R. Drake, Dianne Hall, J. Bret Becton, Clay Posey
Job Applicants' Information Privacy Protection Responses: Using Socia Media For Candidate Screening, John R. Drake, Dianne Hall, J. Bret Becton, Clay Posey
Faculty Publications
For human resource (HR) departments, screening job applicants is an integral role in acquiring talent. Many HR departments have begun to turn to social networks to better understand job candidates’ character. Using social networks as a screening tool might provide insights not readily available from resumes or initial interviews. However, requiring access to an applicants’ social networks and the private activities occurring therein—a practice currently legal in 29 U.S. states (Deschenaux, 2015)—could induce strong moral reactions from the job candidates because of a perceived loss of information privacy. Subsequently, such disclosure requests could induce job candidates to respond in a …
Social Media: Creating Student Awareness Of Its Use In The Hiring Process, Justin Blount, Carol S. Wright, Ashley A. Hall, Judith L. Biss
Social Media: Creating Student Awareness Of Its Use In The Hiring Process, Justin Blount, Carol S. Wright, Ashley A. Hall, Judith L. Biss
Faculty Publications
As the use of social media permeates our lives, it is important for business educators to promote the effective use of this technology to students for both their role as job seekers as well as potential hiring managers. This article will present current perceptions among business students on using social media in the job search process, primary research from recruiters in an attempt to understand employers’ policies and practices with respect to the use of social media in the hiring process, key laws which students should be aware of with respect to the use of social media by employers, and …
The Role Of Social Media In U.S. County Governments: The Strategic Value Of Operational Aimlessness, Barry A. Cumbie, Bandana Kar
The Role Of Social Media In U.S. County Governments: The Strategic Value Of Operational Aimlessness, Barry A. Cumbie, Bandana Kar
Faculty Publications
This study investigates the influence of citizens' socio-economic characteristics on the presence of social media in county-level government. E-government is ostensibly citizen-driven and therefore variation in an area's demographics would likely impact a government's utilization of emerging technology, such as social media. Despite its transformative potential and widespread adoption, e-government development beyond basic stages has been sluggish. Social media is transforming the nature of interaction among individuals and organizations and has the potential to overcome some of the restrictive challenges of e-government. Understanding if, how, and to what end governments are harnessing social media will help make e-government a citizen-driven, …
Teaching International Business Via Social Media Projects, Ilan Alon, Ruwanthi Herath
Teaching International Business Via Social Media Projects, Ilan Alon, Ruwanthi Herath
Faculty Publications
The purpose of this study is to evaluate the outcomes of an experiential learning technique coupled with social media in an international marketing course. It was conducted among 155 students placed in groups that were assigned to develop a YouTube video for use as a country branding marketing tool. Measured evaluations of the students’ perceptions of the experience reveal that it was both beneficial and positive, and it helped to promote an understanding of the importance of team work and the uses of technology. Factor analysis grouped the perceptions and attitudes regarding the exercise into four categories.The differences in perception …
Utilization Of Social Media In Marketing Classes, Charlotte Allen
Utilization Of Social Media In Marketing Classes, Charlotte Allen
Faculty Publications
The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.
Youtube Video Project: A" Cool" Way To Learn Communication Ethics, Carol M. Lehman, Debbie D. Dufrene, Mark W. Lehman
Youtube Video Project: A" Cool" Way To Learn Communication Ethics, Carol M. Lehman, Debbie D. Dufrene, Mark W. Lehman
Faculty Publications
The millennial generation embraces new technologies as a natural way of accessing and exchanging information, staying connected, and having fun. YouTube, a video-sharing site that allows users to upload, view, and share video clips, is among the latest “cool” technologies for enjoying quick laughs, employing a wide variety of corporate activities, and also communicating relevant, engaging instructional content for today’s students. This article describes a YouTube video class project that is a natural fit with today’s students because it involves cutting-edge social media while addressing a critical component of professional development—communication ethics. This project encourages critical thinking, creativity, and applied …