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Full-Text Articles in Business
Geodemographic Approaches To Identifying U.S. Furniture Markets, Frank M. Howell, Larry Doolittle, Jarryl B. Ritchie, Melissa A. Barfield, Steven H. Bullard
Geodemographic Approaches To Identifying U.S. Furniture Markets, Frank M. Howell, Larry Doolittle, Jarryl B. Ritchie, Melissa A. Barfield, Steven H. Bullard
Faculty Publications
Demand for household furniture is shaped by a multitude of dynamic forces, from the global economic situation to subtle changes in consumer preferences. Correspondingly, the academic disciplines employed to identify, analyze, and predict these forces range from macroeconomics to psychology, and include demography, sociology, geography, and several applied fields. The demographic characteristics of furniture consumers has been a particularly popular area of research, primarily because of the availability of secondary data from various public · agencies. Some of this research is reviewed in a subsequent section of this report.
Age: The Most Important Factor In Upholstered Furniture Buying Plans, Steven H. Bullard
Age: The Most Important Factor In Upholstered Furniture Buying Plans, Steven H. Bullard
Faculty Publications
Age is highly related to income. lifestyle and other critical factors in consumer behavior. In a recent survey of over 2.000 U.S. households. age proved to be the most important determinant of up· holstered furniture purchasing plans. Consumers less than 45 years old. for example. are more than three times more likely to plan purchases of upholstered household furniture than those 65 and older.