Business Commons^™

The Effect Of Participation In Production Ideation Crowdsourcing On Affective Commitment As A Driver Of Customer Loyalty In The United States Lodging Industry, Clay Dickinson

FIU Electronic Theses and Dissertations

Crowdsourcing and customer loyalty are two salient issues that offer tremendous opportunities and challenges in the U.S. lodging industry. Crowdsourcing has been empirically demonstrated to deliver substantial benefits at a reduced cost while retaining and enhancing the value of loyal customers has been the elusive “Holy Grail” of lodging companies for at least the past four decades. Moreover, the cost of today’s loyalty programs in the lodging industry is high and growing, while the true loyalty they ostensibly engender is dubious. Extant literature on crowdsourcing and customer loyalty suggests that the two constructs share a number of base theories and …

A Study To Investigate How Transformational Leadership Relates To Frontline Employees' Behavior In The Hotel Tourism Industry Of The Bahamas, Tyrone G. Sawyer Ii

FIU Electronic Theses and Dissertations

The role of the tourism industry of The Bahamas is important as it is the prevailing industry in this growing country. According to The Bahamas Ministry of Statistics, in 2018 the country had approximately 1.6 million stopover visitors and 5 million cruise visitors that year, which would make it the largest industry in the country by a far margin. Most of the tourists who visit The Bahamas originate from the USA due to its closeness with the country. The Bahamas, which is an archipelago in the Atlantic Ocean is 50 miles southeast of Florida.

Transformational leadership, a theory of leadership …

Demographic Variables That Influence The Purchase Decision, Rafael Antonio Lugioyo

FIU Electronic Theses and Dissertations

Abstract

The purpose of this quantitative correlations study is to investigate factors influencing consumer purchase decision for tires for new entrants’ decision-making. This research serves three purposes. The focus will be the role of demographic influences that interact consumer with ethnocentrism and the factors at the actual point of purchase. The author analyzes the direct effect on actual purchase from five (5) factors of gender, age, educational level, income level, and political leaning. The moderating factors of warranty and free tire services are also noted in the model. The sample included 2945 respondents who participated in a survey conducted from …