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Full-Text Articles in Business
A Systemic Analysis Of The Defection Process In The Small Parcel Logistic Industry, Darrell J. Gualco
A Systemic Analysis Of The Defection Process In The Small Parcel Logistic Industry, Darrell J. Gualco
Doctoral Dissertations
The study of customer-initiated defection from one provider of services to another has been studied extensively in the business-to-consumer market. The reason to study defection patterns and analytics is to allow businesses to identify and control antecedents to defection that in turn will generate increased customer loyalty, market share, and profitability. Keaveney's study of defection was the starting point for understanding the key criteria individuals used to switch their purchasing criteria.
This research adds to existing defection theory by addressing the narratives of eight individuals who switched their vendor relationship in the small-parcel package industry. Prior to this research, no …
Shopper Marketing And Social Networks: The Path To Integration, Hannah Joy Stolze
Shopper Marketing And Social Networks: The Path To Integration, Hannah Joy Stolze
Doctoral Dissertations
The purpose of this dissertation is to examine the phenomenon of cross-functional integration of frontline employees supporting complex marketing initiatives. This dissertation contributes to research and managers through the exploration of how integration takes place, how knowledge is integrated across functions through social ties between people, and to begin to inspect its effects on the performance of marketing strategies. Integration captures the state of collaboration and coordination between individuals within and between a firm’s functions. To date, cross-functional integration has been conceptually developed, but not empirically evaluated.
An extensive, multi-disciplinary literature review provides the foundation for understanding integration within the …