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Full-Text Articles in Business

Humanized Management, Fairness Perception And Health Of Merchant Ecosystem: Driving Mechanisms Of The Digital Age, Zeyong Zhuang Mar 2023

Humanized Management, Fairness Perception And Health Of Merchant Ecosystem: Driving Mechanisms Of The Digital Age, Zeyong Zhuang

Dissertations and Theses Collection (Open Access)

In the era of digital transformation, the competition among individual enterprises has evolved into competition of business ecosystems, and the merchants in shopping malls have evolved from atomistic competition to ecological competition. Therefore, merchants must ensure the health of business ecosystems to establish competitive advantages. This study uses the survey data of merchants in five shopping malls in Guangzhou to empirically test the mechanism of the effect of humanized management on the health of business ecosystems in the context of digital transformation.

The empirical results show that: 1. Humanized management of shopping malls helps to build trust and loyalty, promote …


Dual Agenda Innovation: How Firms Pursue Economic And Environmental Goals Simultaneously, Tianni Xie Feb 2022

Dual Agenda Innovation: How Firms Pursue Economic And Environmental Goals Simultaneously, Tianni Xie

Dissertations and Theses Collection (Open Access)

With the increasing prevalence of UN SDG (Sustainable Development Goals) and ESG movement, more and more companies have started to include environmental performance as part of their strategic goals. From both risk management and value creation perspectives, not only is the positive environmental performance socially desirable, but it also can affect the economic performance. Companies strive to achieve superior environmental and economic performance (i.e.E2 performance), but few have succeeded.

In this dissertation research, the author proposed that firms are more likely to achieve superior E2 performance by engaging in dual agenda innovation that integrates environmental goal and economic goal in …


The Impact Of Digitalization On International Expansion: A Study On Market Entry Strategy Based On The Integration-Responsiveness Framework, Thian Kiang Tan Oct 2021

The Impact Of Digitalization On International Expansion: A Study On Market Entry Strategy Based On The Integration-Responsiveness Framework, Thian Kiang Tan

Dissertations and Theses Collection (Open Access)

Digitalization has accelerated the growth and creation of new business models. There are more unicorn companies (a non-public company valued at more than US$1B) in the last 10 years than the decades before it. The use of digital technologies presents new opportunities for digitally active firms to capture growth in a new market. This paper studies how digitalization influences the internationalization process of the firm and its mode of entry into a foreign market. Drawing on existing literature on digitalization, this paper creates a novel approach to study the effect of digitalization by classifying firms based on their market business …