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Strategy And Segmentation Of Lady N Baby Stores, Dipanjay Jayant Bhalerao
Strategy And Segmentation Of Lady N Baby Stores, Dipanjay Jayant Bhalerao
Dipanjay Jayant Bhalerao
100 Stores of Lady n Baby stores in India! Indra Retail is on the celebrations. Being the 1st of its own kind i.e. all range retail for the mothers and kids, it has certainly brought the uniqueness to this segment. What is the way forward to quickly expand into the households through this retail venture? This is the question marketing team is facing at this CENTURY MOMENT. This time they took the path of quick learner (learning from big retailers in India) by launching the online retailing store www.LadynBabyshop.in So the challenge before them is to start doing path breaking …