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Full-Text Articles in Business
An Investigation In The Methodological Approaches Used In Doctoral Business Research In Ireland, Paul Mc Manus, Sue Mulhall, Mohamed Ragab, Amr Arisha
An Investigation In The Methodological Approaches Used In Doctoral Business Research In Ireland, Paul Mc Manus, Sue Mulhall, Mohamed Ragab, Amr Arisha
Conference papers
The sizeable increase in doctoral business research in Ireland over past decades is characterised by a diversity of research paradigms and the methods applied. To achieve research objectives, doctoral researchers should identify the methodological framework of inquiry that they will use to address and answer their research question. This involves taking a stance on divergent philosophical assertions such as ontology and epistemology, which reflect how they view the world. Researchers often proceed to select what is believed to be the best- suited research approach – either qualitative, quantitative, or a mixture between them – with their corresponding subset of data …
Destination Websites Effectiveness Benchmarking, Patrick Horan, Andrew Frew
Destination Websites Effectiveness Benchmarking, Patrick Horan, Andrew Frew
Conference papers
This presentation examines the steps that should be taken in order to construct a comprehensive framework to evaluate the effectiveness of destination management systems from a hotel SME's perspective.
Destination Management Systems – Electronic Distribution Effectiveness Amongst Smes In The Hotel Sector, Patrick Horan, A Frew
Destination Management Systems – Electronic Distribution Effectiveness Amongst Smes In The Hotel Sector, Patrick Horan, A Frew
Conference papers
Tourism is an information intensive activity and the generation, gathering, processing, application and communication of information are vitally important for day-to-day operations (Buhalis, 1994). Tourists rely on a wealth of information before making a decision (Horan and MacDonaill 1996). Hospitality operators, especially SMEs, have little data upon which to base an assessment of electronic distribution channel effectiveness with sparse look-to-book ratios being among the few metrics offered. This presentation attempts to assess effectiveness criteria from both client and server perspectives and will map both qualitative and quantitative data into a modelling process to represent the effectiveness of distribution channels, DMS …