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Full-Text Articles in Business
B2b E-Marketplace In The Procurement Supply Chain Of Airlines: A Strategic Direction For The Future?, Claudia-Maria Wagner, Austin Smyth, Edward Sweeney
B2b E-Marketplace In The Procurement Supply Chain Of Airlines: A Strategic Direction For The Future?, Claudia-Maria Wagner, Austin Smyth, Edward Sweeney
Conference papers
With the airline industry experiencing a global economic downturn, B2B e-Business is
becoming more and more the focus of airlines’ strategies. More recently, airlines have studied
intensively the potential of joint-procurement possibilities and have taken measures in creating
consortia-led B2B e-Marketplaces as mediators for aggregating demand and to facilitate transactions.
In academic literature, limited academic research has been undertaken in exploring the value creation of B2B e-Marketplace models in the aviation industry. The aim is to conduct a theoretical analysis to explore whether or not e-Marketplaces have the potential to add value to procurement in the aviation industry. The research …
A New Hub In The Aviation Industry: Towards An Integration Of B2b E-Marketplaces In The Airline Industry, Claudia-Maria Wagner, Edward Sweeney, Austin Smyth
A New Hub In The Aviation Industry: Towards An Integration Of B2b E-Marketplaces In The Airline Industry, Claudia-Maria Wagner, Edward Sweeney, Austin Smyth
Conference papers
In academic literature, limited academic research has been undertaken in exploring the value creation of B2B e-Marketplace models in the aviation industry. The aim is to conduct a theoretical analysis to explore whether or not e-Marketplaces have the potential to add value to procurement in the aviation industry. The research focuses on the potential of B2B e-Marketplaces in terms of improving an airline’s competitiveness in its procurement value chain. The theoretical framework adopted supports the identification of barriers to success and critical success factors.