Open Access. Powered by Scholars. Published by Universities.®
- Discipline
Articles 1 - 2 of 2
Full-Text Articles in Business
Wto/Ifitt Research Paper – E-Metric Evaluation, Patrick Horan
Wto/Ifitt Research Paper – E-Metric Evaluation, Patrick Horan
Conference papers
This discussion paper evaluates electronic channel-choice strategies and outcomes amongst hotel SMEs and discusses the initial steps associated with constructing a methodology to generate a set of metrics for evaluating the DMS electronic channel.
Destination Websites Effectiveness Benchmarking, Patrick Horan, Andrew Frew
Destination Websites Effectiveness Benchmarking, Patrick Horan, Andrew Frew
Conference papers
This presentation examines the steps that should be taken in order to construct a comprehensive framework to evaluate the effectiveness of destination management systems from a hotel SME's perspective.