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Searching For Greater Variety In Strategic Thinking, Brendan O'Rourke, Martyn Pitt

Conference papers

This paper proposes a use of the discursive approach to explicate variety in ways of strategic thinking. Such an explication of variety is both useful managerially in increasing awareness of greater discursive resources and also theoretically in critiquing views of strategic thinking as homogenous and organizationally contained. Ways of strategic thinking have been investigated using a variety of approaches including expertise perspectives (Voss, Greene et al. 1983), cognitive mapping (Eden, Jones et al. (1979); Huff (1990) ) and upper echelon theory (Hambrick 1998). More recently the linguistic turn in organizational sciences (Alvesson and Kärreman 2000), and the study of strategy …