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Articles 1 - 4 of 4
Full-Text Articles in Business
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Communication Studies
No abstract provided.
A Feminist Exploration Of Gender And Communication In The Professional Sales Workplace, Chelsea Heil
A Feminist Exploration Of Gender And Communication In The Professional Sales Workplace, Chelsea Heil
Communication Studies
For many years, the sales profession has been largely male-dominated, however recently there has been more and more women are taking on this career choice (Dawson, 1997). In order to better understand the implications of this change, I propose to conduct a critical analysis that addresses the roles of women in the sales profession. Primarily, I will engage in a feminist exploration of gender and communication in the professional workplace with regards to the sales profession.
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Communication Studies
Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …
Analyzing Organizational Consulting As A Professional Practice: An Exploration Of The Theoretical And Attitudinal Assumptions, Kristina Rose Cosgrave
Analyzing Organizational Consulting As A Professional Practice: An Exploration Of The Theoretical And Attitudinal Assumptions, Kristina Rose Cosgrave
Communication Studies
This project (with both theoretical and applied portions) serves to enrich understanding about the vicissitudes of organizational consulting while simultaneously serving as preparation for working in this field. With such a wide spectrum of approaches and disciplines among professional consulting occupations, an important objective of this project is to explore underlying theoretical principles that generally influence the field of organizational consulting. In this project, theoretical insights from many pertinent organizational communication and persuasion concepts, especially Edgar Schein’s (1969, 1988, 2009) behavioral models of organizational consultation (purchase-of-expertise, doctor-patient, and process), are offered to accompany the professional correspondences with which they correspond. …