Business Commons^™

Leadership Development In Undergraduate Public Relations Students: A Case Study, Mitchell Friedman

Communication Studies

This qualitative case study considered the relationship between a Public Relations Student Society of America (PRSSA) chapter at a public state university in Northern California and its local Public Relations Society of America (PRSA) affiliate chapter. Its purpose was to explore student perceptions of the contributions of this relationship to what they learned about leadership while serving as club officers. Research was conducted during the fall semester 2010.

The study explored efforts designed to help PRSSA chapter officers fulfill their individual responsibilities. Local and national PRSA representatives provided advice and counsel through diverse channels, the intent of which was to …

Sales Process And Training Overview, Thomas Holcomb

Communication Studies

Overview of the sales process as established by the National Collegiate Sales Competition (NCSC). This paper details Cal Poly's Sales Development Program and covers the ins and outs of what makes an effective salesperson. Would be beneficial for anyone who is considering sales as a career, looking to improve their sales abilities, or just searching for a senior project idea.

Intergenerational Communication In An Organizational Setting, Claire Kister

Communication Studies

No abstract provided.

Poly Projects, Mary Carolyn Ward, Neal Patrick Donahue

Communication Studies

Poly Projects is an online network of Cal Poly students who are looking to collaborate on or search for a senior project, or work with other students on independent projects. For our senior project we wanted to bring Cal Poly students together who wish to work with other majors in interdisciplinary fields. For this to be possible, Cal Poly needs to implement a place where students can communicate in order to discover ways for how they can use their skills and knowledge with other students in different majors. Poly Projects’ goal is to bring Cal Poly students together to ensure …

Communication Concepts Through Flavor Of Slo 2012, Quinn Nicole Thompson

Communication Studies

Flavor of SLO is an annual event that is put on through the non-profit organization, United Way. It is a fine wine and food event that the community participates in to raise money for United Way. This senior project focuses on the communication concepts that were applied thoughout the event planning process that includes small group communication, persuasion, and non-profit organizations.