Business Commons^™

Social Media And Marketing As A Means Of Planning And Promoting The 2022 Camp Polyhacks Hackathon, Amy Gillham, Olivia Gerraty, Elizabeth Anderson

Communication Studies

The recruitment of attendees and promotion of Camp PolyHacks, an annual Hackathon hosted by Cal Poly, required marketing strategies which were informed by relevant communication theories applied to event marketing campaign strategies. The theories utilized included Social Marketing Theory (SMT), Uncertainty Reduction Theory (URT), Consistency Theory (CT), and elements of persuasion and visual communication. The marketing strategies used by the Camp PolyHacks 2022 Marketing and Social Media team included social media marketing in the form of Instagram posts, stories, and direct messages, and external marketing in the form of presentations, emails, booths, and posters. This paper examines the utility of …

Taco Bell "Live Bién" Campaign, Briana Rubalcava

Communication Studies

No abstract provided.

Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi

Communication Studies

Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …

Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva

Communication Studies

EVENT OVERVIEW

We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together …

Nike Pulls Away: An Analysis Of Nike's "The Jogger" Advertisement And Other Marketing Strategies, Michael Sean Dingilian

Communication Studies

Over the course of the last 3 decades, Nike has been the most dominant sports company in the world. Rival companies like Reebok, Adidas, and Under Armour have all failed to equal to match Nike's popularity amongst athletes and the public. This project is an analysis of how Nike has remained on top for so many years through commercials like "The Jogger" and other marketing strategies.

A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst

Communication Studies

This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."

Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug

Communication Studies

No abstract provided.

Communication Concepts Through Flavor Of Slo 2012, Quinn Nicole Thompson

Communication Studies

Flavor of SLO is an annual event that is put on through the non-profit organization, United Way. It is a fine wine and food event that the community participates in to raise money for United Way. This senior project focuses on the communication concepts that were applied thoughout the event planning process that includes small group communication, persuasion, and non-profit organizations.

International Career Conference 2011, Candice Ryann Powell

Communication Studies

As marketing coordinator for the International Career Conference (ICC) 2011 I describe the steps I took to advertise for the event. This event had 10 workshops, 17 companies, and over 200 attendees.