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Full-Text Articles in Business
Underwood Ranches And Huy Fong Foods: An Exclusive Relationship, Kelsey Wright, Baylie Duncan, Sierra Withrow, Bryce Yoshimoto
Underwood Ranches And Huy Fong Foods: An Exclusive Relationship, Kelsey Wright, Baylie Duncan, Sierra Withrow, Bryce Yoshimoto
Case Studies in Agribusiness
The case presents Underwood Ranches, a 3rd generation farm founded in 1867, and Huy Fong Foods, a hot sauce producer know for Sriracha. Underwood was wondering if they would go under when they approached Huy Fong, a hot sauce company named after the boat on which its found escaped Vietnam. The result was a sole supplier to an innovative specialty food producer.
Shanley Farms: Premium Produce That People Care About, Maggie Andrada, Bryce D’ Arelli, Melissa Gurvis
Shanley Farms: Premium Produce That People Care About, Maggie Andrada, Bryce D’ Arelli, Melissa Gurvis
Case Studies in Agribusiness
When Jim Shanley retired from an executive position with a large commodity and feed company, he bought avocado farms in Morro Bay and Visalia. He soon expanded into Finger Limes and innovative marketing of his avocados.