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Full-Text Articles in Business

Panorama Meats/Western Grassfed Beef: Better Beef, Better You, Kelsey King, Gretchen Montague, Jasmine Singh, Danielle Wood Dec 2016

Panorama Meats/Western Grassfed Beef: Better Beef, Better You, Kelsey King, Gretchen Montague, Jasmine Singh, Danielle Wood

Case Studies in Agribusiness

Western Grasslands, Inc. started in 2001, to process and market grass-fed beef. Grass fed, though about only 1% of the US beef market, is a quickly growing market. Today, WGI markets its Panorama meat through Whole Foods and other grass-fed brands on-line.


Case Study: Double J Dairy, Jay Tevelde, Chris Reeves, Holden Smith, Bradley Braun Dec 2016

Case Study: Double J Dairy, Jay Tevelde, Chris Reeves, Holden Smith, Bradley Braun

Case Studies in Agribusiness

The case presents the history and current operations of the Double J Dairy, a large scale (milking about 4,300 cows) dairy farm in the Central Valley of California. The case discusses continuing issues with water, labor and environmental regulations.


Underwood Ranches And Huy Fong Foods: An Exclusive Relationship, Kelsey Wright, Baylie Duncan, Sierra Withrow, Bryce Yoshimoto Dec 2016

Underwood Ranches And Huy Fong Foods: An Exclusive Relationship, Kelsey Wright, Baylie Duncan, Sierra Withrow, Bryce Yoshimoto

Case Studies in Agribusiness

The case presents Underwood Ranches, a 3rd generation farm founded in 1867, and Huy Fong Foods, a hot sauce producer know for Sriracha. Underwood was wondering if they would go under when they approached Huy Fong, a hot sauce company named after the boat on which its found escaped Vietnam. The result was a sole supplier to an innovative specialty food producer.


Grocery Outlet Bargain Market Ii, Bryan Berry, Jack Brown, Ryan Stojanovich Dec 2016

Grocery Outlet Bargain Market Ii, Bryan Berry, Jack Brown, Ryan Stojanovich

Case Studies in Agribusiness

The US food retail sector is discussed, and how Grocery Bargain Markets fits within that sector. Growth and expansion plans are discussed, with emphasis on the growing Hispanic market in the Los Angeles area.


Tolosa Vineyards, Adam Cox, Thomas Niland, Jonny Pottorff, Morgan Brahms Dec 2016

Tolosa Vineyards, Adam Cox, Thomas Niland, Jonny Pottorff, Morgan Brahms

Case Studies in Agribusiness

The case presents the history of Tolosa Vineyards and its place in the US wine industry. In particular, the case discusses how wineries replaced cattle in the Edna Valley outside San Luis Obispo, CA, and how a small (under 25,000 cases annually) winery can position its wines and marketing, with a change from distribution to hospitality.


Target: The Epic Search For Equilibrium, Delaney Ainsworth, Jonathan Galvez, Austin Ketchersid, Carson Stone Dec 2016

Target: The Epic Search For Equilibrium, Delaney Ainsworth, Jonathan Galvez, Austin Ketchersid, Carson Stone

Case Studies in Agribusiness

Target's expansion into food retailing is discussed, along with market share of competitors and future growth plans.


Grocery Outlet Bargain Market, Mitchell Comstock, Michael Maggipinto, Brendan Mcintosh, Lukas Oswald Jun 2016

Grocery Outlet Bargain Market, Mitchell Comstock, Michael Maggipinto, Brendan Mcintosh, Lukas Oswald

Case Studies in Agribusiness

The history of Grocery Outlet Bargain Market is presented, from its start selling government surplus canned goods in San Francisco, to its present 299 stores concentrated mostly on the west coast, but with 18 stores in Pennsylvania. The case discusses two of Grocery Outlet’s distinguishing traits: opportunistic buying and independent operators. Challenges, competition and future opportunities are presented.


Fernjo Farms Case Study, Michelle Cheda, Luis Trujillo, Lauren Ott, Andrew Lucchesi Jun 2016

Fernjo Farms Case Study, Michelle Cheda, Luis Trujillo, Lauren Ott, Andrew Lucchesi

Case Studies in Agribusiness

The history of Fernjo Farms is similar by many California dairy farms. It was started by a Portuguese immigrant from the Azores in the 1920s, who milked someone else’s cows for decades before he had saved enough to start his own farm. Today, Fernjo Farms milks 3,500 cows on three operations, and is expanding into permanent crops such as almonds and pistachios. The case explores the California dairy industry and challenges such as labor and regulations. Given current dairy costs and returns, Fernjo Dairy is considering other enterprises or moving.


Dewey Farms, Jeff Brown, Nick Vandendriesse, Joey Thomas, Lucas Zender Jun 2016

Dewey Farms, Jeff Brown, Nick Vandendriesse, Joey Thomas, Lucas Zender

Case Studies in Agribusiness

Dewey Farms is a 150 year old family farming operation, located 12 miles east of Sacramento, CA. Their primary crop is pistachios, 90% of which they sell though Paramount Farms, one of the largest farm operations in the world. The case discusses the pros and cons of contracting with Paramount, and the options Dewey Farms has for the future.


Grocery Outlet Bargain Market I, Mitchell Comstock, Michael Maggipinto, Brendan Mcintosh, Lukas Oswald Jun 2016

Grocery Outlet Bargain Market I, Mitchell Comstock, Michael Maggipinto, Brendan Mcintosh, Lukas Oswald

Case Studies in Agribusiness

Grocery Outlet Bargain Markets has grown from a single store in San Francisco, offering low cost government surplus canned goods to 100 stores and over $1 billion in sales. The chain focuses on opportunistic buying of over runs and discontinued stock, which allows it charge low prices.


Dohi Farms, Christopher Callahan, Bryan Jimenez, Greg Moxley Jun 2016

Dohi Farms, Christopher Callahan, Bryan Jimenez, Greg Moxley

Case Studies in Agribusiness

Dohi Farms is a two-generation family farm in the Central Coast of California, a major vegetable and specialty crop producing region for the US market. Major issues Dohi Farms contends with include water availability and quality, labor and changing markets.


Farming: From The Ground Up, Brock Becker, Max Burt, Michael Gardner Mar 2016

Farming: From The Ground Up, Brock Becker, Max Burt, Michael Gardner

Case Studies in Agribusiness

With half of all current farmers expected to retire within 10 years and entry-level farmers decreasing 30% since 1987, it appears we need to encourage new, entry-level farmers. This case study tracks how a young farmer started his business and the decisions and issues he dealt with along the way. Decisions discussed include whether to rent or lease land, and possible crop-share arrangements, offering custom operations as a way generate revenue and obtain equipment, crop selection and using labor contractors versus in-house labor.


Beach Hut Deli Case Study, Chris Mangiola, Seth Sobottka, Lauren Yien, Megan Fox Mar 2016

Beach Hut Deli Case Study, Chris Mangiola, Seth Sobottka, Lauren Yien, Megan Fox

Case Studies in Agribusiness

Beach Hut Deli Case Study describes the origin, development and growth of a quick service restaurant in Granite Bay, CA, which has now expanded to 35 locations in California, Reno, and Las Vegas with plans to expand into the Pacific Northwest. The case discusses in-house and external marketing, menu development and franchising options and issues.


Just Desserts, Daniel Dentoni, Eric Griffen, Jimmy Pallios, Zane Westmoreland Mar 2016

Just Desserts, Daniel Dentoni, Eric Griffen, Jimmy Pallios, Zane Westmoreland

Case Studies in Agribusiness

Just Desserts started at a San Francisco café in 1974 with a premium line of hand-crafted desserts. It moved to Oakland in 2001 to increase its production, only to bankrupt in 2003. It was saved by a group of investors who hired professional, experienced manage, with Michael Mendez becoming CEO in 2012. Mendez moved into organics, revamped packaging, and has grown the company.


Talley Farms Fresh Harvest: Excellence In Everything, Brandon Berguia, Emily Ormonde, Erin Van Grouw, Lance Van Grouw Mar 2016

Talley Farms Fresh Harvest: Excellence In Everything, Brandon Berguia, Emily Ormonde, Erin Van Grouw, Lance Van Grouw

Case Studies in Agribusiness

Talley Farms is a 3rd generation produce farm in the California Central Coast. Always looking for new ways to add value to their operations, they decided to see about community supported agriculture (CSA), an idea brought to the US from Switzerland and Japan in the 1980s. A CSA has subscribers who sign up to receive a box of produce on a regular basis. Decisions for Talley included what to put in the box, how to deliver it, sources of produce and how to market.