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Portwest’S Future Strategy: Achieving €1billion Turnover – Portwest And The Global Workwear Market, Fiachra Coll, Damian O Reilly
Portwest’S Future Strategy: Achieving €1billion Turnover – Portwest And The Global Workwear Market, Fiachra Coll, Damian O Reilly
Case Studies
Portwest is a global manufacturer and innovator of workwear, safetywear and PPE and one of the fastest growing workwear companies in the world. The company has pursed growth successfully for the last 20 years, successfully employing new market entry strategies along with strategic acquisitions to gain footholds in over 130 countries worldwide. The company has also maintained a vertically integrated supply chain, owning factories and distribution centres.
Growth can come at a cost- increasingly complex operations, a growing product portfolio and an increased exposure to risk in terms of business continuity. Should Portwest continue to aggressively target growth through new …
Portwest’S Future Strategy: Fashionising Workwear – Threading The Needle, Fiachra Coll, Damian O'Reilly
Portwest’S Future Strategy: Fashionising Workwear – Threading The Needle, Fiachra Coll, Damian O'Reilly
Case Studies
Portwest- should they further pursue the leisurewear / workwear market or should they focus on expanding the current range?
Portwest is a global manufacturer and innovator of workwear, safetywear and Personal protective equipment (PPE) and one of the fastest growing workwear companies in the world. Recently, the company launched an “Inspired Workwear” collection targeting the leisurewear/workwear market. It is a departure from their traditional markets where their acquisition strategy has seen Portwest rapidly gain market share. Management are concerned that this new departure may take resources from the core business of Workwear and dilute key resources.