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Full-Text Articles in Business
A Comparison Of Print Advertisements From Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates And The United States, Gilberto De Los Santos, Caroline Fisher, Salma Ghanem, Morris Kalliny, Anshu Saran
A Comparison Of Print Advertisements From Egypt, Lebanon, Kuwait, Saudi Arabia, United Arab Emirates And The United States, Gilberto De Los Santos, Caroline Fisher, Salma Ghanem, Morris Kalliny, Anshu Saran
Business and Information Technology Faculty Research & Creative Works
This study examines cultural differences between the United States and the Arab world regarding low/high context, collectivism/individualism, time orientation and man's relationship with nature in print advertising. Study reveals that the main differences between the United States and the Arab world include cultural values that are embedded in religious values and beliefs.