Business Commons^™

Blue-Collar Job: Stress And Job Satisfaction, Andressa Mesquita Cabral Silva

Business ETD Collections

The purpose of the following research is to analyze the effects of motivational factors on blue-collar job satisfaction and also present factors that play an important role in increasing employee satisfaction at the workplace. In return, satisfied employees can help improve organizational performance. The review of the academic literature showed that motivation at work is motivated by the level of job satisfaction of employees. Therefore, organizations that recognize the importance of satisfied workers are more probable to create a flexible, loyal, and creative workforce. To assess the levels of stress and satisfaction in the workplace, a questionnaire was applied among …

An Analysis On The Awareness Of Sustainability In The Food Consumption In Dublin, Thayla Penzin Goulart

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Millennials have been much more concerned with the origin of the food that they consume and its ultimate destination. It has been said that all over the world this new generation seeks for healthier options and also concerns about the use of plastic in packaging, waste reduction and compostable, reusable and recyclable materials. This is a research paper that aimed to investigate if the Dublin’s food buyers are following this global path while getting more conscious about their consumption, engaging with environmental agendas and behaving sustainably through their consumption. Through an applied structured online questionnaire, 290 participants’ results demonstrate that …

An Approach To The Impact On The Market And Music Consumption After The Emergence Of Streaming Technology, Letícia Ledoux

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Consumption in the music industry has been changing considerably, moving from the analogue to the digital phase and finally to the total dematerialization of music. Despite digitalization making consumption more accessible and democratic to consumers, the emergence of piracy is becoming a problem for the music industry, which faces dizzying declines in its sales. In an era that is virtually impossible to control online consumption, streaming technology is developed and launched which, in addition to curbing illegal downloading practices, creates a new business model and becomes a new consumer trend as it develops. Based on this scenario, where digital and …

Fear Advertising And Its Impact In Audience Behaviour, Melissa Paulino

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This study approaches the effectiveness of the use of fear through advertisements regarding posting threat appeals in an attempt to improve the driver safety. The study attempts to examine the extent to which the road safety approaches through the publicity of fear in the Government Campaigns is effective. Moreover, it explores the pros and cons of the interpretation of the common strategies of making threat-based advertising campaigns. Therefore, the study offers a contrasted analysis with the already published research around Crashed Lives advertising campaign in Ireland.

Fast Fashion Industry: Ethical And Eco-Friendly?, Sara De Souza Reis

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The questions and sub-questions will introduce the Research Project which contextualize and analyse the environmental impact of fashion industries, mainly fast fashion, and its labour force. It will narrate how consumers engage with fast fashion and their perception.

The topics explore the universe of the fashion industry, carrying statistics and reflections about the actions, sustainable processes and techniques. Specifically, what fast fashion industry is doing in its framework to become sustainable, providing fair labour condition for the workers, and the impact of innovative mindset. The valuable contribution from non-profit organizations which support and give guidance to companies achieve sustainable goals. …

An Analysis Of Sustainable Marketing And How Is Managed Through Social Media Platforms., Luis Eduardo Medina Zambrano

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This paper provides the analysis of sustainable marketing and how is managed through social platforms. Globalization and the rise of the digital era have allowed companies to put more effort in their sustainability practices. Therefore, it is important to know that consumers are smarter more demanding, thus, brands a creating relevant content to share their corporate share values.

The data has been gathered from number of website’s articles, previous studies, books and videos. The current study has been an attempted to build knowledge and to understand the importance of how sustainable brands such as Weleda, Patagonia, Whole foods, McDonalds, Alo …

The Connection Between People And The Sustainable Fashion Industries; How People Can Become More Aware Of Sustainable Fashion., Nivaldo Nazario

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This project consisted of in-depth research on the theme of sustainability in the fashion market. The main focus was the search for the connection between consumers and industries on the subject related to sustainability, how companies will seek adaptation to the sustainable fashion market and how people are valuing this subject over the years.

The research presented relevant data that show how the new generation is more concerned with environmental issues, but still not much is being done in practical actions to make this happen.

Technology proved to be a great ally for this sustainable fashion market, as analysed in …

An Examination Of The Growth Of Cruelty Free Products Available For The 18-24 Age Range., Daniela Isabel Bolivar Leon

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The topic being studied for this research is the examination of the growth of cruelty free products available for the 18 -24 age range. This is to highlight how the economy has being changing and adapting to new generations with the purpose of satisfying their needs and offer a more significant approach towards sustainability and animal testing. Animal cruelty on cosmetics is an extremely high concern for Millennials and Generations Z, those generations are constantly looking for sustainable improvements on their purchases. This case study aims to build new theories on whether a business can make profit in the long …

How Does The Disinterest Of Facebook Users Affect Small Companies That Invest Their Time And Money In This Social Network?, Daisy Ester Medina Órdenes

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In this research, it covered an area little understood in academic studies until now, which was an extra motivation when developing it.

The context of the topic covered was to analyse the participation of Facebook in the business world and what are the dimensions in which the loss of interest and interaction by its users is affecting small businesses, for this the exact question to answer was: How does the disinterest of Facebook users affect small companies that decide to invest their time and money in this social network?

From this response, the reasons why Facebook ceased to be attractive …

How To Manage The Organizational Conflict In The Aspect Of People Management, Daniele Agostini Dos Santos

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This work aims to analyze how organizational conflicts interfere in interpersonal relationships in the work team, since, due to the constant search for success, companies require a lot from their employees, placing them in times of anxiety and stress, influencing disagreements and conflicts. For the study in question, a bibliographic search was carried out. Books, articles, theses and monographs were used, in order that this work may enable an aid in the construction of knowledge about the theme of conflicts, a subject rarely addressed in contemporary times, being essential to a good corporate performance.

It is concluded that the conflict …

Trade Marketing And Its Effects, Marlon Bastos Antão

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In today’s challenging business environment, the companies are mostly dependent on customer relationship management as they are considered as the key factors for improving the company sales and growth in the end. The report has focused upon the discussion of Customer relationship management (CRM) in the growth of the retail business and the importance of trade marketing for the increasing sales and profitability of the business. On the other hand, the importance of customer satisfaction after a company’s product sale and marketing has been critically analysed and the various challenges the retail companies face in maintaining good customer loyalty in …

How Patagonia Apply Triple Bottom Line In Their Marketing Strategy., Paolo Pena Lozada

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A sustainable business model generates competitive advantages through the incorporation of values and mission at social media platforms, especially in the clothing sector which is the second most pullulated in the world, by changing business supply chain can impacted environmental positively to save the planet. This case study examines how Patagonia apply triple bottom line in its marketing strategy, by analysing how having an ethical awareness drives brand engagement and the evaluation of the most appropriate Patagonia social media platform (YouTube, Facebook and Instagram) from driving the sustainability. The findings of both questions will lead to building hypothesis regarding if …

The Importance Of The Coaching Process For The Development Of Leaders' Skills, Jussara De Silva Soares

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The purpose of the current study is understanding the coaching process as a way to support and leverage leadership skills. In today's business world, organizations are struggling to adapt and survive. Organizations need new leaders with skills and abilities that will influence, motivate and develop people for a new model of organization. Leadership development then takes major attention as an investment in necessary organizational and behavioural changes. Thus, coaching emerges, a widely used tool for the development of leadership in organizations. For that, it was necessary to know the concept and the coaching process and identify its importance and the …

Content Marketing And The Creation Of A Brand With Voice, Cicero Henrique Alves Teago

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This article argues that the future of content marketing is strongly linked to the development of new technologies and how new technological devices influence the way companies engage with consumers. This paper aims to investigate how the development of personal voice assistants opens a new direction for companies to create substantial individualized, informational and engaging content. Content marketing is defined as the development of relevant and consistent brand content to create value among customers. Companies are being influenced by new technologies to conduct distinct formulas of content creation to develop a more engaging and aligned customer and brand relationship. The …

Analysis Of The Internal Factors That Affect The Consumer Buyer Behaviour Of Gendered Fashion Items Within The Lgbtq+ Community In Ireland, Danela Lovera Teixeira

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Studying consumer behavior is key to understanding what influences consumers’ buying decisions, as a result this understanding can help producers to decide on a product they can fill in the gap in the market and identify the products that are needed and the products that are obsolete. As a result the purpose of this research is to critically analyze the internal factors that affect the consumer buyer behavior of gendered fashion items within the LGBTQ+ community in Ireland. The focus of this research is the analysis of internal factors: motivation and perception. The results indicate that the individual's consumer buyer …

Ethical Violations In The Work Environment, Adna De Sousa Duarte

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The purpose of this study is to empirically examine the factors that influence ethical violations in the work environment. Also, evaluate the employees' view regarding this situation and the employer's perception about this conduct, contributing to ethical validation in the workplace, regardless of the worker's non-European status.A qualitative method was conducted by open-ended questionnaire with 32 useful samples answered from non-European citizens and to obtain relevant data an interview was elaborated with two managers of the hospitality industry. The connection of Human Resources management and organisational ethics is essential in order not only to guarantee workers' rights but also to …