Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Emerging Market Multinationals: The New Model Of Internationalization Of Firms, Hyuk Kim Dr.
Emerging Market Multinationals: The New Model Of Internationalization Of Firms, Hyuk Kim Dr.
Business, Accounting and Economics Faculty Scholarship
The conventional global competitive landscape started to change since the 1990s with the emergence of emerging market multinationals (EMNEs). Most of EMNEs were marginal competitors just a decade ago, but, today, they are challenging the world’s most accomplished and establishedmultinational enterprises (MNEs)from advanced markets in a wide variety of industries and markets. EMNEs have adopted different global expansion strategies from advanced market MNEs in the process of internationalization. Therefore, it is timely and critical to question whether the existing theories on internationalization of MNEs that have been developed mainly studying MNEs from advanced markets are relevant to explain the behaviors …