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Full-Text Articles in Business
Brand Me: How Linkedin Training Improves Personal Branding By Influencing Self-Esteem And Job Search Self-Efficacy By Generating An All-Star Profile, Christopher Leo, Timothy Halloran, Carlos Valdez, Leslie Connell, Jennifer Morin
Brand Me: How Linkedin Training Improves Personal Branding By Influencing Self-Esteem And Job Search Self-Efficacy By Generating An All-Star Profile, Christopher Leo, Timothy Halloran, Carlos Valdez, Leslie Connell, Jennifer Morin
Association of Marketing Theory and Practice Proceedings 2023
This article considers how LinkedIn training in the form of a workshop can improve a professional's personal brand by influencing self-esteem and job search efficacy by developing a LinkedIn All-Star Profile. Self-esteem and self-efficacy are two of the most highly researched social and vocational psychology aspects. While there has been some research on the impact of non-technological workshops, there needs to be more research on the effects of workshop training in these two variables on employee personal brand on social media.
Personal Brand Equity In Linkedin: Impression Management As An Antecedent And Behaviors As Consequences, Carlos Valdez, Jorge Villegas, David Penn
Personal Brand Equity In Linkedin: Impression Management As An Antecedent And Behaviors As Consequences, Carlos Valdez, Jorge Villegas, David Penn
Association of Marketing Theory and Practice Proceedings 2023
This research explores how Personal Brand Equity in professional social media is influenced by impression management and the online behaviors of users of this social media platform. Using a path analysis, the relationship between Impression Management and Personal Brand Equity was, as expected, strong and positive. The paths between brand equity and frequency of behaviors such as use of LinkedIn to network were significant and strong while other behaviors such as frequency of use of LinkedIn to ask for recommendations were not significant. The contribution of this paper is to be the first to analyze this relationship to understand better …