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Examining The Product And Service-Centric Website Features And Functions Offered By European Fashion Retailers Following The Covid-19 Pandemic, Richard Heiens, Ravi Narayanaswamy
Examining The Product And Service-Centric Website Features And Functions Offered By European Fashion Retailers Following The Covid-19 Pandemic, Richard Heiens, Ravi Narayanaswamy
Association of Marketing Theory and Practice Proceedings 2023
Considering the significant pressures faced by fashion-oriented e-commerce retailers in the midst of the COVID-19 pandemic, it is important to understand what modifications, if any, these retailers may have made to their online retail stores, and the impact that these changes may have had on their effectiveness during this time frame. Therefore, the purpose of the study is to examine the various product-centric and service-centric features and functions found on the websites of European fashion retailers both before and after the onset of the COVID-19 pandemic. We also examined the conversion rates, the average ticket values and customer demographics for …