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Association of Marketing Theory and Practice Proceedings 2019

2019

Technology

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Student Satisfaction And Learning In Online Classes: The Case Of A Us Midwestern University, Samit Chakravorti Jan 2019

Student Satisfaction And Learning In Online Classes: The Case Of A Us Midwestern University, Samit Chakravorti

Association of Marketing Theory and Practice Proceedings 2019

This paper explores the factors impacting business undergraduate student’s perceptions of learning and satisfaction in a US midwestern public university. Data collected through a survey was statistically analyzed. Results show that satisfaction and learning are impacted by different factors with some overlap. These factors lie in the areas of course content, compatibility of technology with learning style, preference for online classes over face to face classes and degree of comfort in approaching instructors for help and advice. The paper also showed that there are distinct differences between students who said they have learned a lot and are satisfied with online …