Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Business
Impact Of Negative Word Of Mouth On Firm Value, Jaihyun Jeon, Byung-Do Kim, Junhee Seok
Impact Of Negative Word Of Mouth On Firm Value, Jaihyun Jeon, Byung-Do Kim, Junhee Seok
Asia Marketing Journal
With the development of information and communication technology and spread of smart devices, online information exchange has become a daily routine. Accordingly, the management and utilization of online word of mouth (WOM) has become an important issue for companies. Numerous studies have examined the impact of online WOM on firm performance. This study analyzes the impact of negative word of mouth (NWOM) on firm value, considering the influence of corporate social responsibility (CSR) activity and research and development (R&D) investment. Using a hierarchical linear model, we find that 1) NWOM has a negative impact on firm value, 2) CSR activities …