Business Commons^™

서비스 수익 체인 실현을 위한 내부마케팅 전략: 현대해상화재보험, Youjae Yi, Jun Youb Lee, Jin Young Sirh

Asia Marketing Journal

Hyundai Marine & Fire Insurance has achieved its goal of revenue growth while most of insurance companies have failed. It is because Hyundai Marine & Fire Insurance continued to make sincere efforts to increase employee satisfaction. The service-profit chain posits that employee satisfaction is linked to customer satisfaction and to revenue growth. The case shows how Hyundai Marine & Fire Insurance put the service-profit chain to work and how different its internal marketing strategy is.