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Full-Text Articles in Business
Mpc, Yong June Kim, Hak Kyun Kim
Mpc, Yong June Kim, Hak Kyun Kim
Asia Marketing Journal
MPC is a specialized CRM company providing one-stop service through contact centers and has built a No. 1 “MPC Brand" in the industry. Founded in 1991, MPC has expanded into CRM solutions and services by launching businesses with database marketing. On Dec. 12, 2005, MPC became listed as the first company in the CRM industry on KOSDAQ. Now, MPC reserves 2,932 seats nationwide. MPC provides inbound/outbound services through various channels, such as phone and e-mail, and analyzes operating results in various aspects to improve services and make suggestions. MPC offers specialized training based on analyses of customers` requirements. Also, MPC …
Crm 몰입과 조직문화가 Crm 성과에 미치는 영향, Tae Hoon Park, Young Kyun Lim
Crm 몰입과 조직문화가 Crm 성과에 미치는 영향, Tae Hoon Park, Young Kyun Lim
Asia Marketing Journal
The purpose of this study is to identify the organizational characteristics that enhance CRM performances of a company. Based on a review of diverse definitions of CRM performance, this study examines the relationships among CRM performance measures and organizational characteristics. A questionnaire survey of 123 CRM managers of Korean companies was conducted to test the proposed research model, and a series of structural equation modeling identified the strong effects of organizational characteristics on CRM performance. It was found that top management commitment to CRM and a firm`s strategic readiness lead to high levels of CRM investment, which, in turn, enhance …
Crm 특성요인이 소비자 브랜드 태도에 미치는 영향에 관한 연구, Hyun Suk Suh, Jong Man Lee, Youn Kue Na
Crm 특성요인이 소비자 브랜드 태도에 미치는 영향에 관한 연구, Hyun Suk Suh, Jong Man Lee, Youn Kue Na
Asia Marketing Journal
No abstract provided.
한국그런포스펌프㈜: 마케팅활동의 현지화 및 차별화, Seong Yeon Park, Hong Jai Rhee, Young Hyuck Joo
한국그런포스펌프㈜: 마케팅활동의 현지화 및 차별화, Seong Yeon Park, Hong Jai Rhee, Young Hyuck Joo
Asia Marketing Journal
This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by …
Lg생활건강 백화점 화장품 브랜드 오휘의 Crm전략, Wan Soo Lee, Won Moo Hur
Lg생활건강 백화점 화장품 브랜드 오휘의 Crm전략, Wan Soo Lee, Won Moo Hur
Asia Marketing Journal
No abstract provided.
Crm 고객데이터 분석을 통한 이탈고객 연구, Sang Yong Kim, Ji Yeon Song, Gi Soon Lee
Crm 고객데이터 분석을 통한 이탈고객 연구, Sang Yong Kim, Ji Yeon Song, Gi Soon Lee
Asia Marketing Journal
No abstract provided.
Crm 활성화를 위한 조직관련 요인에 대한 연구, Chan Wook Park
Crm 활성화를 위한 조직관련 요인에 대한 연구, Chan Wook Park
Asia Marketing Journal
No abstract provided.