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Predicting Rfid Adoption Towards Urban Smart Mobility In Ulaanbaatar, Mongolia, Urandelger Gantulga, Burmaa Sample, Ariunsaikhan Tugsbat
Predicting Rfid Adoption Towards Urban Smart Mobility In Ulaanbaatar, Mongolia, Urandelger Gantulga, Burmaa Sample, Ariunsaikhan Tugsbat
Asia Marketing Journal
Smart city technologies such as transportation and parking systems make our daily lives more efficient and intelligent. However, it is impossible to implement a smart mobility system without analyzing the individual's behavior toward the new technology. This research study attempts to develop a framework for predicting smart mobility antecedents using SEM in primary data analysis. The Technology Acceptance Model (TAM) was the conceptual foundation for this study. To achieve the objectives of the study, one thousand five hundred and twelve effective questionnaires were collected and analyzed using Smart PLS 3.3. The results show that perceived usefulness, perceived ease of use, …
The Effects Of One-Sided Vs. Two-Sided Review Valence On Electronic Word Of Mouth (E-Wom): The Moderating Role Of Sponsorship Presence, Jihye Park, Youjae Yi, Dawon Kang
The Effects Of One-Sided Vs. Two-Sided Review Valence On Electronic Word Of Mouth (E-Wom): The Moderating Role Of Sponsorship Presence, Jihye Park, Youjae Yi, Dawon Kang
Asia Marketing Journal
Prior studies on the effects of online consumer reviews have mainly focused on review valence, but little research has investigated how two–sided (both positive and negative) and one-sided (only positive) reviews influence consumers’ response to online review. In addition, little attention has been paid to how sponsorship presence (firm-sponsored reviews vs. consumer-voluntary reviews) influences individuals’ attitude toward online review. Unlike consumer-voluntary reviews without any monetary incentive, firm-sponsored reviews include messages about brands providing monetary compensation. This study examines whether review valence (two-sidedness vs. onesidedness) influences attitude toward online review via its influence on review credibility. Further, this study examines whether …
Is A Cause-Related Self-Prevention Campaign A Good Csr Strategy?, Jihye Park
Is A Cause-Related Self-Prevention Campaign A Good Csr Strategy?, Jihye Park
Asia Marketing Journal
This paper addresses the central issue of whether it is effective for a firm to discourage the purchase of its own product in order to support a social cause. The objectives of this study were: a) to examine whether a cause-related self-prevention ad would stimulate more positive evaluations compared to promotional ad, particularly when the product category is more negatively socially accepted; and 2) to determine if a negative attitude toward the product could induce a boomerang effect of a self-prevention ad. Results from three experiments revealed that socially responsible prevention campaigns against firm’s own product may be more effective …
인터넷 쇼핑몰에서 고객신뢰, 태도, 관계몰입과 구매의도의 구조적 관계에 관한 연구, Hyeong Yu Jang, Ki Han Jung
인터넷 쇼핑몰에서 고객신뢰, 태도, 관계몰입과 구매의도의 구조적 관계에 관한 연구, Hyeong Yu Jang, Ki Han Jung
Asia Marketing Journal
No abstract provided.