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The Impact Of Crisis Responsibility And Risk Perception On Communication Behavior Intention In Sns, Eun Mi Lee
The Impact Of Crisis Responsibility And Risk Perception On Communication Behavior Intention In Sns, Eun Mi Lee
Asia Marketing Journal
Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS.
This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect …