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Differentiated B2b Marketing Strategy Of Dongwon Systems, The No.1 Packaging Solution Company In Korea, Mina Jun, Sang Yong Kim, Janghyuk Lee, Koo

Asia Marketing Journal

Dongwon Systems established in 1977 to exclusively supply Dongwon tuna cans, the parent company. Instead of its stable management and profits by relying on the parent company, the company was not complacent and started innovating and challenging new markets. Dongwon Systems decided to expand the business area and pioneer new markets so that it becomes the first domestic company to successfully expand into independent businesses other than parent company products. Such success of Dongwon Systems was driven by its differentiated B2B strategies. Unlike the characteristics of usual B2B companies, Dongwon Systems has been thinking both of its client companies and …