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Empirical Research On The Influence Of Spatial Competition In The Distribution Industry On Consumer Behaviors In South Korea, Su Dong Lee, Woo Hyoung Kim
Empirical Research On The Influence Of Spatial Competition In The Distribution Industry On Consumer Behaviors In South Korea, Su Dong Lee, Woo Hyoung Kim
Asia Marketing Journal
When Korea`s retail industry was liberalized, new store formats such as large discount stores and Super Supermarket(SSMs) have grown. New types of business have borne significant influence on traditional market. Traditional markets have been in gradual decline since they fail to meet to consumer`s purchasing behavior. The South Korean government has been making sustained efforts to revitalize the modernization of traditional markets since 2004. This research is conducted to analyze how changes in the distribution of different types of distributors influence the consumer`s purchasing behaviors depending on the changes in the market environment. The purpose of this research is to …