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A Comparative Analysis On The Competitiveness Of Korean And Japanese Fashion Industry By Applying Generalized Double Diamond Model, Mi Young Son, Yokoyama Kenji
A Comparative Analysis On The Competitiveness Of Korean And Japanese Fashion Industry By Applying Generalized Double Diamond Model, Mi Young Son, Yokoyama Kenji
Asia Marketing Journal
The purpose of this paper is to seek ways to improve the competitiveness of Korea`s fashion industry by utilizing the source of competitiveness of Japan`s fashion industry, which represents the world`s leading countries in terms of fashion, so that Korea can better enter the global fashion market. The study shall first compare the competitiveness of the Japanese and Korean fashion industries by utilizing the generalized double diamond model; second, provide an understanding of what the Japanese fashion industry can offer to Korean fashion industry and companies - that is, understand what the Japanese fashion industry`s competitive edge is; and third, …