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How Amorepacific Became A Globally Successful Cosmetic Company Through Unconventional But Sensational Marketing?, Chung K Kim, Jeong Soo Han, Mina Jun, Kim, Joshua Y Kim
How Amorepacific Became A Globally Successful Cosmetic Company Through Unconventional But Sensational Marketing?, Chung K Kim, Jeong Soo Han, Mina Jun, Kim, Joshua Y Kim
Asia Marketing Journal
AMOREP ACIFIC has rapidly grown to become a successful global brand by persistently seeking and achieving success in foreign markets. In 2011, AMOREPACIFIC was ranked as one of the global top 20 cosmetics companies. What makes AMOREPACIFIC`s global success noteworthy is that AMOREPACIFIC challenged the France and the US market where competition level is the toughest. Lolita Lempicka, AMOREPACIFIC`s perfume brand, was chosen as one of the top seven most popular brands in the women`s perfume market in France. In addition Amorepacific, AMOREPACWIC`s namesake skincare brand, is cur-rently recognized as a top prestige brand in the USA. Their success played …