Business Commons^™

한국의 베이비부머세대 중년여성이 삶에서 추구하는 가치에 대한 질적연구, Ji Hyun Lee, Sun Woo Kim

Asia Marketing Journal

A lot of interest in the baby-boomer generation, those who were born after World War II, has emerged since their retirement has been accelerated. The retirement of baby-boomers has caused many health, public welfare, social policy and family relationship problems. However, their increased purchasing power has made them more attractive consumers than any other generation, and they have become a fascinating niche market in the depressed economy. This research selected middle-class women of the baby-boomer generation who have had powerful effects on society and have emerged as an attractive niche market, and attempted to understand their lives intensively. Based on …