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Gifticon, An Innovative New Service Standing At Crossroads, Sang Hoon Kim, Hee Jin Kim
Gifticon, An Innovative New Service Standing At Crossroads, Sang Hoon Kim, Hee Jin Kim
Asia Marketing Journal
Gifticon is an innovative new service of SK Marketing & Company. Launched in the end of 2006 for the first time in the world, the mobile gift certificate is in the form of a SMS message that bears a bar code to exchange with real products sent to the intended recipient through internet portal, messenger or/and mobile phones. The service started by connecting individuals (B2C business) and was expanded to the new marketing tools of companies (B2B business). While the business took off with soft progress in the initial year of launch, Gifticon business finally gained its momentum in the …