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Articles 1 - 28 of 28
Full-Text Articles in Business
Music As A Magical Cue, In Suk Hwang, Eugene J S Won, Sook Eun Byun
Music As A Magical Cue, In Suk Hwang, Eugene J S Won, Sook Eun Byun
Asia Marketing Journal
Although music is one of the most important attributes of broadcasting communications, few studies have examined the relationship between background music and the behavior of audiences, particularly in the context of TV home shopping programs, where purchase decisions are made while watching the show. The objective of this study is to examine whether certain characteristics of music in broadcasting communications can affect the audiences` purchase intentions or behaviors. Unlike previous studies on this issue, this study considers the impulse-inducing capability (IIC) of music as an important variable affecting consumers` purchase intension. A 2x3 (high/low involvement and high/low/no IIC music) between …
Why Genuine Luxury Brands Are Consumed? Counterfeits? Examining Consumer Identification, Hyun Suk Suh
Why Genuine Luxury Brands Are Consumed? Counterfeits? Examining Consumer Identification, Hyun Suk Suh
Asia Marketing Journal
Owing to increased number of luxury brand users, both genuine and counterfeit luxury product consumption continues to increase every year. Luxury brand is defined as use or display of a particular branded products which brings the ownership prestige apart from its functional utility(Grossmand and Shapiro 1988). Some luxury brands have imitations sold in marketplace due to their popularity. These imitations or counterfeits have been jumping on the bandwagon of the upturn in sales of their originals. The purpose of our study is to understand consumer`s underlying motives to consume luxury brands, genuine and or counterfeits. To do this, we propose …
The Effects Of Hot Temperature On Impulsive Behaviors, Hee Kyung Ahn
The Effects Of Hot Temperature On Impulsive Behaviors, Hee Kyung Ahn
Asia Marketing Journal
Temperature and weather are all around us, quite literally. Furthermore, temperature and weather not only permeate our atmosphere, constantly affecting our visceral states of warmth and coldness, but they metaphorically permeate our language. People, products, and ideas can all be “hot” or “cold.” Given this ubiquity, it is perhaps surprising that relatively little research has systematically examined the influence of temperature on choice and judgment. Temperature-related words such as “hot” and “cold” are often used to describe impulsive and calculated behaviors, respectively. These metaphoric connotations of thermal concepts raise the question as to whether temperature, psychological states and decision making …
Keynote Speech At The Fall 2012 Kma Conference, Greg Allenby
Keynote Speech At The Fall 2012 Kma Conference, Greg Allenby
Asia Marketing Journal
No abstract provided.
A Case Study Of Shinsegae E-Mart, Chung K Kim, Mi Na Jun, Jeong Soo Han, Kim, Jun Gung Park, Joshua Y Kim
A Case Study Of Shinsegae E-Mart, Chung K Kim, Mi Na Jun, Jeong Soo Han, Kim, Jun Gung Park, Joshua Y Kim
Asia Marketing Journal
The success story of E-mart fascinated many academics and practitioners alike. Though E-mart began as a nameless discount store in Chang-dong, Seoul in 1993, it has transformed itself into a leading distribution company and one of the most powerful brands in Korea. Surprisingly, it achieved the great success against the two crises it met: the national economic crisis and the invasion of the global giant Walmart. The main objective of this case study is to formally examine how E-mart overcame the two crises. More specifically, this case study highlights the ways with which E-mart turned those difficulties into opportunities for …
Brand Concept Elaboration Strategy For An Extended Brand, Seung Woo Chun, Chang Jo Yoo, Sukek Yu Lee, Lee
Brand Concept Elaboration Strategy For An Extended Brand, Seung Woo Chun, Chang Jo Yoo, Sukek Yu Lee, Lee
Asia Marketing Journal
KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer`s mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same …
Global Marketing Strategies Of Innocean Worldwide "Global Marketing Company, Innocean Worldwide, Kyoung Hee Chu, Doo Hee Lee, Jong Ho Lee, Yoo
Global Marketing Strategies Of Innocean Worldwide "Global Marketing Company, Innocean Worldwide, Kyoung Hee Chu, Doo Hee Lee, Jong Ho Lee, Yoo
Asia Marketing Journal
Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide`s …
The Interaction Effects Of The Shopping Situation And The Product Display Type On The Consumer Response In Mobile Shopping, Seung Hoon Choi, Dong Il Lee, Hye Jun Lee
The Interaction Effects Of The Shopping Situation And The Product Display Type On The Consumer Response In Mobile Shopping, Seung Hoon Choi, Dong Il Lee, Hye Jun Lee
Asia Marketing Journal
The purpose of this research is to investigate the effects of the product display type on the consumers` purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping …
Optional Tariffs For Channel Coordination, Jae Do Song
Optional Tariffs For Channel Coordination, Jae Do Song
Asia Marketing Journal
When a channel is vertically separated, there can be inefficiencies, double marginalization. Channel coordination to amend this inefficiency has been an important issue in marketing and economics. Channel coordination deals with maximization of joint profit and achieving proper profit sharing among participants. In this paper, a manufacturer and heterogeneous multiple retailers with exclusive territory are assumed, and channel coordination with two-part tariff is considered. When multiple heterogeneous retailers are assumed, profit sharing can be an issue even though the tariffs based on marginal cost can maximize joint profit. In case of multiple heterogeneous retailers, the manufacturer earns the same profit …
New Product Marketing Strategy, Min Sun Yeu, Doo Hee Lee, Sang Yong Kim, Yoo
New Product Marketing Strategy, Min Sun Yeu, Doo Hee Lee, Sang Yong Kim, Yoo
Asia Marketing Journal
All firms require new stimulus to spurt growth. Therefore it is necessary to successfully develop new products and to employ appropriate marketing practices for the new products to enter and settle in the market. Binggrae, a Korean company that specializes in dairy and processed dairy products, introduced a ready-to-drink (RTD) coffee product, ‘a Cafe la’ to expand its business into the coffee market in 2008. Binggrae was a latecomer in the RTD coffee market but a Cafe la has shown an impressive average sales growth rate of 115% as of 2011 since the launch. Moreover, it is a steady bestselling …
Caffe Bene: Creating Values For Customers, Kwang Ho Ahn, Chang Jo Yoo, Young Chan Kim
Caffe Bene: Creating Values For Customers, Kwang Ho Ahn, Chang Jo Yoo, Young Chan Kim
Asia Marketing Journal
Caffe Bene, one of the most notable coffeehouse chain brands in Republic of Korea, gives us some thought-provoking issues in terms of sustainable success. Despite harsh competition among various coffeehouse brands, Caffe Bene has been accomplished astonishing outcomes in domestic market and now ranked 2nd place in sales among the global coffeehouse franchise in 2010 and 2011. These achievements were possible mainly because Caffe Bene adopted distinctive shop design, maintained aggressive marketing strategy, developed new menu, and combined the unique Korean culture with ordinary concept of cafe to make its place attractive. However, since Korean coffeehouse market is getting saturated …
The Effect Of Metacognitive Difficulty On Consumer Judgments, Se Bum Park
The Effect Of Metacognitive Difficulty On Consumer Judgments, Se Bum Park
Asia Marketing Journal
Individuals often make their judgments on the basis of the ease or difficulty with which information comes to mind (for reviews, see Greifeneder, Bless, and Pham 2010; Schwarz 1998, 2004). Recent research, however, has documented that variables known to determine the degree of cognitive resources invested in information processing such as personal relevance (Grayson and Schwarz 1999; Rothman and Schwarz 1998), accuracy motivation (Aarts and Dijksterhuis 1999), and processing capacity (Menon and Raghubir 2003) can affect the extent to which individuals draw on metacognitive difficulty in making their judgments. The primary aim of this research is thus to investigate whether …
고려상표군을 이용한 내구재 시장구조 분석에 관한 연구, Seo Koo Lee
고려상표군을 이용한 내구재 시장구조 분석에 관한 연구, Seo Koo Lee
Asia Marketing Journal
Brand switching data frequently used in market structure analysis is adequate to analyze non- durable goods, because it can capture competition between specific two brands. But brand switching data sometimes can not be used to analyze goods like automobiles having long term duration because one of main assumptions that consumer preference toward brand attributes is not changed against time can be violated. Therefore a new type of data which can precisely capture competition among durable goods is needed. Another problem of using brand switching data collected from actual purchase behavior is short of explanation why consumers consider different set of …
문화예술상품 소비자의 가치인식이 추구혜택과 상품속성에 미치는 영향, Eun Joo Shin, Young Sun Rhee
문화예술상품 소비자의 가치인식이 추구혜택과 상품속성에 미치는 영향, Eun Joo Shin, Young Sun Rhee
Asia Marketing Journal
Today`s consumers perceive consumption as a representation of themselves. It is not simply an act that fulfills a consumer`s physical and practical needs. Even in terms of life quality, consumers increasingly want to achieve an emotional and sensible experience through consumption. Consumers now make decisions based on their need to express their position in relation to other people, pursue emotional satisfaction, and try to improve the quality of life. Culture-art products that meet such internal and external demands of consumers have made significant improvements in both quantity and quality, because of the social interest and policy support. The recognition of …
소비자의 부정적 브랜드 루머의 수용과 확산, Won Jun Lee, Han Suk Lee
소비자의 부정적 브랜드 루머의 수용과 확산, Won Jun Lee, Han Suk Lee
Asia Marketing Journal
Brand has received much attention from considerable marketing research. When consumers consume product or services, they are exposed to a lot of brand related stimuli. These contain brand personality, brand experience, brand identity, brand communications and so on. A special kind of new crisis occasionally confronting companies` brand management today is the brand related rumor. An important influence on consumers` purchase decision making is the word-of-mouth spread by other consumers and most decisions are influenced by other`s recommendations. In light of this influence, firms have reasonable reason to study and understand consumer-to-consumer communication such as brand rumor. The importance of …
독특성 추구성향과 호기심이 아트 콜라보레이션 제품에 대한 소비자의 감정에 미치는 영향, Seon Hee Ju, Dong Mo Koo
독특성 추구성향과 호기심이 아트 콜라보레이션 제품에 대한 소비자의 감정에 미치는 영향, Seon Hee Ju, Dong Mo Koo
Asia Marketing Journal
Companies recently introduce art collaborated products incorporating culture into a product. Art collaborated products include incorporating famous movies and/or design of an artist into a newly launched product. The introduction of art collaborated products are gradually increasing. However, research for this trend is relatively scarce. Although research concerning design has discussed a number of different factors as playing a role in influencing responses to design including culture, fashion, innate preferences, etc.), only limited attention has been paid to the processes by which consumers generate responses to product designs. * Ph. D. Student, School of Management, Kyungpook National University ** Professor, …
Gifticon, An Innovative New Service Standing At Crossroads, Sang Hoon Kim, Hee Jin Kim
Gifticon, An Innovative New Service Standing At Crossroads, Sang Hoon Kim, Hee Jin Kim
Asia Marketing Journal
Gifticon is an innovative new service of SK Marketing & Company. Launched in the end of 2006 for the first time in the world, the mobile gift certificate is in the form of a SMS message that bears a bar code to exchange with real products sent to the intended recipient through internet portal, messenger or/and mobile phones. The service started by connecting individuals (B2C business) and was expanded to the new marketing tools of companies (B2B business). While the business took off with soft progress in the initial year of launch, Gifticon business finally gained its momentum in the …
인터넷쇼핑 상황에서 보상프로그램이 브랜드충성도에 미치는 영향에 관한 연구, Ji Hern Kim, Hyun Mo Kang, M. Munkhbazar
인터넷쇼핑 상황에서 보상프로그램이 브랜드충성도에 미치는 영향에 관한 연구, Ji Hern Kim, Hyun Mo Kang, M. Munkhbazar
Asia Marketing Journal
Previous studies of reward programs have generally focused on designing the best programs for consumers and suggested that consumers` perception of the value of reward programs can vary according to the type of reward program (e.g., hedonic vs. utilitarian and direct vs. indirect) and its timing (e.g., immediate vs. delayed). These studies have typically assumed that consumers` preference for reward programs has a positive effect on brand loyalty. However, Dowling and Uncles (1997) pointed out that this preference does not necessarily foster brand loyalty. In this regard, the present study verifies this assumption by examining the effects of consumers` perception …
한국과 중국 소비자의 쇼핑 경험가치 지각과 브랜드자산 및 점포충성도의 관계에 관한 비교 연구, Soon Ho Hwang, Jong Chul Oh, Sung Joon Yoon
한국과 중국 소비자의 쇼핑 경험가치 지각과 브랜드자산 및 점포충성도의 관계에 관한 비교 연구, Soon Ho Hwang, Jong Chul Oh, Sung Joon Yoon
Asia Marketing Journal
Research Purpose Consumers rely on various clues to evaluate their decision to patronize a retail store, and store brand is one of them (Dodds 1991; Grewal et al. 1998). As consumers find ever increasing variety of contact points connecting them to specific store, the value of experiential shopping as a means of increasing store`s brand equity warrants greater attention from scholars of retail management. Retail shopping values are credited for creating not only cognitive experiences like brand knowledge but also emotional experiences such as shopping pleasure and pride (Schmitt 1999). This may be because today`s consumers place emphasis on emotional …
한국의 베이비부머세대 중년여성이 삶에서 추구하는 가치에 대한 질적연구, Ji Hyun Lee, Sun Woo Kim
한국의 베이비부머세대 중년여성이 삶에서 추구하는 가치에 대한 질적연구, Ji Hyun Lee, Sun Woo Kim
Asia Marketing Journal
A lot of interest in the baby-boomer generation, those who were born after World War II, has emerged since their retirement has been accelerated. The retirement of baby-boomers has caused many health, public welfare, social policy and family relationship problems. However, their increased purchasing power has made them more attractive consumers than any other generation, and they have become a fascinating niche market in the depressed economy. This research selected middle-class women of the baby-boomer generation who have had powerful effects on society and have emerged as an attractive niche market, and attempted to understand their lives intensively. Based on …
묶음제품 가격 할인 제시 프레이밍 효과： 지각된 소비 혜택과 품질 불확실성의 영향을 중심으로, Mee Ja Im
묶음제품 가격 할인 제시 프레이밍 효과： 지각된 소비 혜택과 품질 불확실성의 영향을 중심으로, Mee Ja Im
Asia Marketing Journal
Constructing attractive bundle offers depends on more than an understanding of the distribution of consumer preferences. Consumers are also sensitive to the framing of price information in a bundle offer. In classical economic theory, consumers ``utility should not change as long as the total price paid stays same. However, even when total prices are identical, consumers`` preferences toward a bundle product could be different depending on the format of price presentation and the locus of price discount. A weighted additive model predicts that the impact of a price discount on the overall evaluation of the bundle will be greater when …
서비스 실패요인이 보복행위에 미치는 영향과 관계품질의 조절효과, Mo Ran Kim, Kwang Ho Ahn
서비스 실패요인이 보복행위에 미치는 영향과 관계품질의 조절효과, Mo Ran Kim, Kwang Ho Ahn
Asia Marketing Journal
Service failure and a poor service recovery may lead loyal customers to try to aggressively punish the service firm. We use perceived betrayal and desire for vengeance as the key constructs to understand customer retaliation. Perceived betrayal is defined as a customer`s belief that a firm has intentionally violated what is normative in the context of their relationship. And the desire for vengeance is defined as the retaliatory feelings that consumers feel toward a firm, such as the desire to exert harm on the firm. The perceived betrayal and the desire for vengeance are key antecedents of retaliatory behaviors such …
전환 좌절상황에서 소비자의 부정적 심리반응에 관한 연구, Yun Hee Jeong
전환 좌절상황에서 소비자의 부정적 심리반응에 관한 연구, Yun Hee Jeong
Asia Marketing Journal
Despite the voluminous research on switching barriers, the notion that they can generate negative responses has not been investigated. Further, a critical question is what determines the strength of such negative responses, to address this question, the classic then of psychologjcal reactance is briefly reviewed, and the idea of switching barrier is advanced. This study attempts to suggest a model on the negative effects of switching- frustrated situation, based on the studies on psychological reactance. According to psychological reactance theory(Brehm 1966), whenever a freedom is threatened or removed, individuals are motivated, at least temporarily, to restore their freedom, For example, …
The Role Of Perceived Quality In New Product Adoption Process In China, Ji Yoon Kim, Xina Yuan
The Role Of Perceived Quality In New Product Adoption Process In China, Ji Yoon Kim, Xina Yuan
Asia Marketing Journal
No abstract provided.
고객만족이 기업의 신용평가에 미치는 영향, In Soo Jeon, Myung Hoon Chun, Jung Su Yu
고객만족이 기업의 신용평가에 미치는 영향, In Soo Jeon, Myung Hoon Chun, Jung Su Yu
Asia Marketing Journal
Nowadays, customer satisfaction has been one of company`s major objectives, and the index to measure and communicate customer satisfaction has been generally accepted among business practices. The major issues of CSI (customer satisfaction index) are three questions, as follows: (a) what level of customer satisfaction is tolerable, (b) whether customer satisfaction and company performance has positive causality, and (c) what to do to improve customer satisfaction. Among these, the second issue is recently attracting academic research in several perspectives. On this study, the second issue will be addressed. Many researchers including Anderson have regarded customer satisfaction as core competencies, such …
Editorial, Sang Yong Kim
기술 준비도와 소비자 준비도가 Self Service Technology 사용동기와 태도 및 사용의도에 미치는 영향, Hyeon Sook Shim, Sang Lin Han
기술 준비도와 소비자 준비도가 Self Service Technology 사용동기와 태도 및 사용의도에 미치는 영향, Hyeon Sook Shim, Sang Lin Han
Asia Marketing Journal
Researches about the relationship between SST (Self Service Technology) and TRI (Technology Readiness Index) have been carried out after WI was developed by Parasuraman and his colleagues (2000). We hypothesize Consumer Readiness can also influence consumer`s motivation, attitude, and intent to use SST Currently, there has been no research on this subjet. In this study, we investigated the relationship between TR. Consumer Readiness and SST Core Athtudinal Model which Dabholkar & Bagozzi (1994) proposed. The researchers also investigated moderating effects of consumer traits and situational factors to verify the acceptance of such forms of service delivery by all kinds of …
신차와 중고차간 프로모션의 상호작용에 대한 연구, Kwang Pil Chang
신차와 중고차간 프로모션의 상호작용에 대한 연구, Kwang Pil Chang
Asia Marketing Journal
In a market where new and used cars are competing with each other, we would run the risk of obtaining biased estimates of cross elasticity between them if we focus on only new cars or on only used cars. Unfortunately, most of previous studies on the automobile industry have focused on only new car models without taking into account the effect of used cars ``pricing policy on new cars`` market shares and vice versa, resulting in inadequate prediction of reactive pricing in response to competitors`` rebate or price discount. However, there are some exceptions. Purohit (1992) and Sullivan (1990) looked …