Business Commons^™

한국 시장에서 상영한 한국영화와 외국영화의 3단계 성과와 군집행동(Herding Behavior)현상의 분석, Min Hi Hahn, Hyun Mo Kang, Dae Seung Kim

Asia Marketing Journal

This article analyzes film performances in the Korean movie market utilizing three-stage models that incorporate available information in three different stages of the movie life cycle, i.e., at the time of its release, at the end of the first week, and at the end of its life cycle. Based on the premise that the performance of a movie is affected principally by factors of scale, evaluation, and competition, we attempted to ascertain the effects on these factors on performances, and how they differ in different stages. Also, by analyzing domestic and foreign movies released in Korea separately, we were able …