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Full-Text Articles in Business
한국형 기업의 사회적 책임활동 측정을 위한 척도 개발 연구, Jong Chul Park, Jong Chul Par, Kyung Jin Kim, Lee
한국형 기업의 사회적 책임활동 측정을 위한 척도 개발 연구, Jong Chul Park, Jong Chul Par, Kyung Jin Kim, Lee
Asia Marketing Journal
It is not new that today`s business organizations are expected to exhibit ethical and moral management and to carry out social responsibility as a good corporate citizen. Since South Korea emerged as a newly industrialized country during the 1980s, Korean corporations have become active in carrying out their social responsibility as a good corporate citizen to society. In spite of the short history of corporate social responsibility, Korean companies have actively participated in corporate philanthropy. Corporations` significant donations to various social causes, no-lay-off policies, corporate volunteerism and green marketing are evidences of their commitment to corporate citizenship. Corporate social responsibility …